How SEO Supercharges Your PPC Campaigns
When it comes to driving organic traffic, not all SEO strategies are created equal. Applying traditional SEO tactics might not be enough if you’re running an online store.
SEO vs AI: Are Traditional SEO Signals Still Relevant?
Google’s AI-powered Search Generative Experience (SGE) and AI Overviews are transforming the way people interact with search results
Why Alternative Search Engines Still Matter and How to Rank
When it comes to search engines, Google is the undisputed big kid on campus, boasting 80.52% of searches in North America. So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”). But don’t let the small numbers fool you, optimizing for Bing and DuckDuckGo needs to be part of your SEO strategy.
How to Build a Keyword List for SEO
We often get asked if keywords are still important for SEO. The answer is, yes. Keywords are the bedrock of SEO. Although despite being one of the easier concepts in SEO to grasp, keyword nuances often get missed. A shift in perspective can help. Instead of viewing...
SEO in 2022 : What to Expect
With a new year comes a new plan to take over the world. We’re all sitting in front of our screens, dreaming new dreams for the year, including new ways on how we’ll make our mark online. For a marketer and SEO, this also means re-visiting client strategies, finding...
Tips for Better Crawl Rate Optimization
With trillions of webpages in existence, the internet is a crowded place. And Google is continuously trying to surface every piece of useful information. With that, Google must also manage its resources in order to efficiently crawl as much of the web as possible....
The Positive Effects of Mobile for SEO (UPDATED 2021)
Mobile is the new standard for online search, but most people don’t realize how true that is. 33 million people own a smartphone in Canada and as of 2020 the number of mobile internet users in Canada was 29.83 million. The mobile user experience has stood at the...
A Technical SEO Checklist (2021)
Although there are many moving parts to an SEO strategy, ensuring that your technical SEO checklist is ticked will help you create a solid foundation for your page and ensure that your site is optimized to be crawled and indexed. Google is now hyper focused on the...
A Beginners Guide to Google Search Console
In this post we’re going to explore the basics of Google Search Console and how this webmaster tool can help you understand and improve your search marketing.