by Tania Cannarella | Apr 2, 2021 | analytics, SEO, SEO Strategy
A common mistake made by most business owners is being too intimidated to use Google Analytics because they believe it is too complicated to use. Don’t be scared! Learning the system is ‘surprisingly’ easy and user-friendly and easier to...
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by Tania Cannarella | Mar 12, 2021 | accessible SEO, News, SEO Strategy
The Canadian Hearing Society estimates that there are 31.5 million Canadian’s that are hearing impaired. That means that you could be losing one of every ten potential customers if your website isn’t optimized to include persons who are deaf or living with...
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by Tania Cannarella | Jan 8, 2021 | Method and Metric, Mobile SEO, SEO, SEO Strategy
Smartphones are our very own compact computer. They are the go-to to complete any task conveniently. Gone are the days of T9 and 2D video games; a lot of users are now working, recipe building, blogging, doom scrolling, paying bills, and shopping using their...
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by Tania Cannarella | Dec 5, 2020 | Content Writing, SEO, SEO Strategy
The key to any good SEO strategy is knowing what needs to be optimized and how it works with the other elements. Learn more about non ranking SEO factors here.
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by Jesse Ringer | Jun 5, 2020 | Content Writing, Digital Marketing, SEO Strategy
Infographics – Are They Worth It? Infographics have a unique knack for their ability to blend predominantly dry statistics with eye-catching visuals. This form of communication was super popular circa 2012, taking over both the digital landscape and...
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by method metric | May 20, 2020 | Digital Marketing, SEO, SEO Strategy, SEO Tools, UX and SEO
Where would we be without our favourite SEO tools? Like a carpenter or a stonemason (are those still a thing?) search engine optimizers rely on a host of handy tools to complete our jobs. SEO isn’t an exact science, and there are innumerable ways to go about...
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by method metric | Apr 17, 2020 | Digital Marketing, SEO, SEO Strategy, SEO Tools
Online courses are a hot commodity right now. Suddenly, everyone is stuck at home with a lot of time on their hands? Anyone know why? While we are all social distancing at home, now is the perfect time to put all that knowledge and expertise you’ve harnessed...
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by Ken Lee | Jan 31, 2020 | SEO, analytics, SEO Strategy
As the old saying goes, more is not always better. The same holds true for data. Find out how more data can negatively impact your analyses and strategic decision making.
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by Jesse Ringer | Jan 3, 2020 | SEO, SEO Strategy
In the decade ahead, basic search engine optimization will not be enough to drive success. To evolve with the times will require new strategies and creative thinking.
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