The Impact of Updating Old Blog Posts for SEO
Refreshing content not only takes significantly less time but with a few small adjustments, these old posts can be revived and used as a powerful tool in your SEO strategy.
Search Intent: Implicit VS Explicit
We’ve learned over the years that Google is laser-focused on user experience. With every update, Google continues to focus on providing the very best user experience possible. This makes sense as they want people to continue coming back! Google prioritizes simplicity...
SEO in 2022 : What to Expect
With a new year comes a new plan to take over the world. We’re all sitting in front of our screens, dreaming new dreams for the year, including new ways on how we’ll make our mark online. For a marketer and SEO, this also means re-visiting client strategies, finding...
The Positive Effects of Mobile for SEO (UPDATED 2021)
Mobile is the new standard for online search, but most people don’t realize how true that is. 33 million people own a smartphone in Canada and as of 2020 the number of mobile internet users in Canada was 29.83 million. The mobile user experience has stood at the...
Budget-Friendly SEO: Free Optimization Methods
SEO. It isn’t a magic kingdom that only expert marketers have the key to. Rather, it is a series of small steps that any business owner can take to optimize their presence online, and despite what you may have heard, does not have to be complicated to achieve. ...
Click-Through Rate in Organic Search: Understanding and Improving It
In our last post “What is Click-Through Rate and How to Improve it For Paid Search” we covered all of the ins and outs of click-through rate. What it is, why it matters to SEO, and how you can improve your click-through rate in paid ads but where does CTR matter in...
7 Helpful Ways to Optimize Your Site for the Hearing Impaired
Implement These 5 Methods to Optimize Your Mobile SEO Strategy
Smartphones are a part of everyday life. You are probably reading this on your phone right now. You also probably do a ton of research, planning, and life-managing on it too. Gone are the days of T9 and 2D video games; people are now working, recipe building,...
5 Non-ranking SEO factors that are still important
The key to any good SEO strategy is knowing what needs to be optimized and how it works with the other elements. Learn more about non ranking SEO factors here.