by Tania Cannarella | Sep 10, 2021 | Indexing, SEO Strategy
Although there are many moving parts to an SEO strategy, ensuring that your technical SEO checklist is ticked will help you create a solid foundation for your page and ensure that your site is optimized to be crawled and indexed. Google is now hyper...
READ MORE by Tania Cannarella | Sep 7, 2021 | Digital Marketing, Indexing, SEO, SEO Strategy
Having your website crawled is an important step in the planning process, but when you have many pages to crawl, optimizing your website will ensure that crawl bots single out your website as important, keep your website at the top of their crawl list and...
READ MORE by Tania Cannarella | Aug 27, 2021 | analytics, Digital Marketing, SEO, SEO Strategy
There is so much junk out there in the cyber world it is easy to get bogged down by unhelpful approaches to digital marketing and SEO. With overnight solutions and all in one software that promises to do the leg work for you, it’s easy to get distracted by...
READ MORE by Tania Cannarella | Aug 20, 2021 | Digital Marketing, Method and Metric, News, SEO, SEO Strategy
It’s easy to become overwhelmed with the plethora of articles, blogs, and newsletters crowding your screens, filling your inbox with the latest in SEO search terms. Conversion rate, core web vitals, featured snippets…but what does it all...
READ MORE by Tania Cannarella | Aug 13, 2021 | Local SEO, SEO, SEO Strategy, SEO Tools
SEO. It isn’t a magic kingdom that only expert marketers have the key to. Rather, it is a series of small steps that any business owner can take to optimize their presence online, and despite what you may have heard, does not have to be complicated to...
READ MORE by Tania Cannarella | Jul 30, 2021 | Content Writing, Method and Metric, SEO, SEO Strategy
When was the last time you visited an old blog post? While you are busy publishing new content weekly, posts that you’ve written 2 or more years ago often get buried in your history, never to be touched again. But these posts have a shelf life – 2...
READ MORE by Tania Cannarella | Jul 24, 2021 | Digital Marketing, Method and Metric, SEO, SEO Strategy, UX and SEO
In today’s digital world, converting customers means everything from getting them to sign up for a newsletter to purchasing a product. On your website, it is imperative that your website is designed for the user experience. Monitor who is visiting your...
READ MORE by Tania Cannarella | May 24, 2021 | click-through rate, SEO, SEO Strategy
If you’ve been analyzing your data and have noticed recent drops in your click-through rate, you’re probably wondering why. Click-through rate is an important metric when measuring the success of your call to action button, or online campaign. Firstly, what...
READ MORE by Tania Cannarella | Apr 26, 2021 | Digital Marketing, Google Search Console, Local SEO, SEO, SEO Strategy
We’ve learned over the years that Google is laser focused on user experience. With every recent update, Google has been focused on creating an out-of-this-world, seamless, user experience. Which makes sense, they want people to continue to come back to them!...
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