How UX and SEO Affect Each Other
Although UX isn’t a direct ranking factor, it significantly impacts how users interact with your site. A well-designed website delivers a great experience, which aligns with Google’s objectives. Here’s an example. When you grab your phone to search for a raw dog...
Brand Loyalty Is Bullsh*t: How to Build Trust With SEO
Let’s be real—people aren’t loyal to brands; they’re loyal to their own values and needs. If a brand aligns with those values, great! But the moment it stops or a better option comes along, they’ll switch without a second thought. Google’s...
Mastering SEO: Jesse Ringer of Method and Metric Shares Insights on Software Spotlight
Mastering SEO: Jesse Ringer of Method and Metric Shares Insights on Software Spotlight In the ever-evolving world of digital marketing, search engine optimization (SEO) remains a pivotal strategy for businesses to thrive online. Recently, Jesse Ringer, the mastermind...
How to Create Content That Converts and Engages
You’re diligently launching new online campaigns, consistently writing engaging blog posts and sending out weekly newsletters. Yet, your sales figures remain stagnant. Writing new content that aligns with your brand voice and strategically placing CTAs...
Blogs Without a Cohesive SEO Content Marketing Strategy Don’t Drive Results: Here’s Why
We are frequently approached by businesses that publish weekly blog posts that aren’t driving search traffic. It’s frustrating; they are putting in the time, money, and effort, so why aren’t they seeing results? Blog writing without a content...
How to Build a Keyword List for SEO
We often get asked if keywords are still important for SEO. The answer is, yes. Keywords are the bedrock of SEO. Although despite being one of the easier concepts in SEO to grasp, keyword nuances often get missed. A shift in perspective can help. Instead of viewing...
How to Structure Your Site’s Navigation for Strong SEO and UX
The navigation of your website is undeniably one of its most important user interface (UI) features. It serves a dual purpose, enabling users to effortlessly find what they’re looking for while also facilitating the crawling process for search engines.
How to Build an SEO-Friendly Site Architecture
When it comes to the fundamental pieces of SEO, we often think of keywords, content, and links. But one component that is often overlooked is our site architecture.