Mobile is the new standard for online search, but most people don’t realize how true that is. 33 million people own a smartphone in Canada and as of 2020 the number of mobile internet users in Canada was 29.83 million. The mobile user experience has stood at the forefront of search. This was solidified by Google when back in 2019 they made the mobile-site experience a first priority. That means Google is now prioritizing your mobile website over your desktop version. Having your site optimized for mobile is the new standard for improved user experience in 2021.
So What Keeps Users and Bots Happy on a Mobile Site?
- super fast loading
- content is easy to read (without having to zoom in and out)
- offers easy navigation and button placements
- load correctly with no missing information or images
- makes browsing a happy and joyful experience
It Provides Information that Is Easily Accessible
One thing to always keep in mind when thinking strategically about mobile for SEO a mobile site isn’t used like a desktop site. People are often using mobile search for goods or services in close proximity to their current location. Also, mobile searchers are typically on a time constraint (ie. on the bus, killing time, et al.), so having easily accessible information is mandatory. Mobile SEO is similar to traditional SEO in many ways; Quality content, relevant information, and a clear message are all important pieces.
High Ranking for Responsive Design
One distinct factor for high rankings on mobile sites is responsive design. Responsive design is in reference to your website being able to adapt to the device it is being viewed on. So no matter what device you are using, whether it is a Smartphone, tablet, or laptop, users can navigate around the page easily. This will improve the User experience of your website, which is fantastic for your customers and ultimately the bottom line. From an SEO standpoint, it shows the Search Engine Robots you are committed to having your information easily accessible, and you will be rewarded with an increase in your search rankings. Mobile is the future of the internet.
Improve Your Site Speed
One of the major ranking factors is site speed. It’s been shown time after time that people ditch sites that take too long to load. Speed has been a Google Ranking factor for years and is something that is only getting constantly improved.
Optimize Your Images
Images bring life and interest to a page – but when they take too long to load or scaled properly, they can turn a user off from continuing to browse your site. Compressing your image sizes will also increase your page loading times. Some of our favourite apps to compress images down to optimized web size are: Squoosh, or ImageOptim.
Minimize Site Signals
A site signal is something that provides a special instructions to your site. A redirect, for example, points users from one page to another because a page has been removed or deleted. However every signal your website has to make impacts the loading time of your site. Try to minimize things like redirects, old links that link out to deleted content, and concatenate assets.
Mobile is the new online standard and once you’ve optimized a few simple things, you are on your way to making both your user and Google Bots happy!