by Tania Cannarella | Jul 30, 2021 | Content Writing, Method and Metric, SEO, SEO Strategy
When was the last time you visited an old blog post? While you are busy publishing new content weekly, posts that you’ve written 2 or more years ago often get buried in your history, never to be touched again. But these posts have a shelf life – 2...
READ MORE by Tania Cannarella | Jul 24, 2021 | Digital Marketing, Method and Metric, SEO, SEO Strategy, UX and SEO
In today’s digital world, converting customers means everything from getting them to sign up for a newsletter to purchasing a product. On your website, it is imperative that your website is designed for the user experience. Monitor who is visiting your...
READ MORE by Tania Cannarella | Jul 9, 2021 | SEO
Google Analytics is a great tool for analyzing data, but the data is rarely 100% clean. Oftentimes it’s filled with spam, inaccurate links and misrepresented numbers that do not provide less than a clear picture of your performance online. Having clean data...
READ MORE by Tania Cannarella | Jun 25, 2021 | SEO
If you’ve browsed the internet lately, you’ve probably noticed that everyone is handing out advice for free. We’ve come a long way from Justin Hall’s notes on his personal life and with everything from flowers, to baking, to tech, businesses owners and...
READ MORE by Tania Cannarella | Jun 18, 2021 | SEO
Keyword research doesn’t have to be difficult. When finding the right keywords for your business, there is no need for guessing or taking a stab in the dark. We’ve outlined a foolproof way to understand your business offerings and begin to create a keyword...
READ MORE by Tania Cannarella | Jun 11, 2021 | SEO
With video being the latest content medium, it’s not surprising to check your screens and see various streaming stories, video clips and video ads taking up air time. Although an entertaining and engaging way to tell a story, does video have any effect on...
READ MORE by Tania Cannarella | Jun 4, 2021 | Digital Marketing, Local SEO, SEO
If you own a business, and you are online, chances are that you’ve received a negative Google review. The urge to retaliate after a customer has left your business a bad review online can be tempting but the secret to maintaining your reputation online is...
READ MORE by Tania Cannarella | May 28, 2021 | click-through rate, Google Search Console, Method and Metric, SEO
In our last post “What is Click-Through Rate and How to Improve it For Paid Search” we covered all of the ins and outs of click-through rate. What it is, why it matters to SEO, and how you can improve your click-through rate in paid ads but where does CTR...
READ MORE by Tania Cannarella | May 24, 2021 | click-through rate, SEO, SEO Strategy
If you’ve been analyzing your data and have noticed recent drops in your click-through rate, you’re probably wondering why. Click-through rate is an important metric when measuring the success of your call to action button, or online campaign. Firstly, what...
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