by Tania Cannarella | Oct 15, 2021 | SEO
Sahar joined the Method + Metric team as a remote marketing strategist a year ago, and went from a packed office of 15 at BC Tech to a remote position on a brand new team, amidst the pandemic. Sahar worked remotely, via many zoom calls, but never having the...
READ MORE by Tania Cannarella | Sep 24, 2021 | analytics, Method and Metric, SEO, SEO Tools
In our last blog post we discussed the importance of setting up Ecommerce Google Analytics Tracking Reports if you run an online shop. Google analytics is such a robust platform it’s usually a good idea to have a plan of what you are trying to achieve...
READ MORE by Tania Cannarella | Sep 7, 2021 | Digital Marketing, Indexing, SEO, SEO Strategy
Having your website crawled is an important step in the planning process, but when you have many pages to crawl, optimizing your website will ensure that crawl bots single out your website as important, keep your website at the top of their crawl list and...
READ MORE by Tania Cannarella | Aug 27, 2021 | analytics, Digital Marketing, SEO, SEO Strategy
There is so much junk out there in the cyber world it is easy to get bogged down by unhelpful approaches to digital marketing and SEO. With overnight solutions and all in one software that promises to do the leg work for you, it’s easy to get distracted by...
READ MORE by Tania Cannarella | Aug 20, 2021 | Digital Marketing, Method and Metric, News, SEO, SEO Strategy
It’s easy to become overwhelmed with the plethora of articles, blogs, and newsletters crowding your screens, filling your inbox with the latest in SEO search terms. Conversion rate, core web vitals, featured snippets…but what does it all...
READ MORE by Tania Cannarella | Aug 13, 2021 | Local SEO, SEO, SEO Strategy, SEO Tools
SEO. It isn’t a magic kingdom that only expert marketers have the key to. Rather, it is a series of small steps that any business owner can take to optimize their presence online, and despite what you may have heard, does not have to be complicated to...
READ MORE by Tania Cannarella | Jul 30, 2021 | Content Writing, Method and Metric, SEO, SEO Strategy
When was the last time you visited an old blog post? While you are busy publishing new content weekly, posts that you’ve written 2 or more years ago often get buried in your history, never to be touched again. But these posts have a shelf life – 2...
READ MORE by Tania Cannarella | Jul 24, 2021 | Digital Marketing, Method and Metric, SEO, SEO Strategy, UX and SEO
In today’s digital world, converting customers means everything from getting them to sign up for a newsletter to purchasing a product. On your website, it is imperative that your website is designed for the user experience. Monitor who is visiting your...
READ MORE by Tania Cannarella | Jul 9, 2021 | SEO
Google Analytics is a great tool for analyzing data, but the data is rarely 100% clean. Oftentimes it’s filled with spam, inaccurate links and misrepresented numbers that do not provide less than a clear picture of your performance online. Having clean data...
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