Search Intent: Implicit VS Explicit
We’ve learned over the years that Google is laser-focused on user experience. With every update, Google continues to focus on providing the very best user experience possible. This makes sense as they want people to continue coming back! Google prioritizes simplicity...
Tips for Better Crawl Rate Optimization
Having your website crawled is an important step in the planning process, but when you have many pages to crawl, optimizing your website will ensure that crawl bots single out your website as important, keep your website at the top of their crawl list and ultimately...
The Positive Effects of Mobile for SEO (UPDATED 2021)
Mobile is the new standard for online search, but most people don’t realize how true that is. 33 million people own a smartphone in Canada and as of 2020 the number of mobile internet users in Canada was 29.83 million. The mobile user experience has stood at the...
A Beginners Guide to Google Search Console
In this post we’re going to explore the basics of Google Search Console and how this webmaster tool can help you understand and improve your search marketing.
How to Develop Searchable Content to Target Featured Snippets
In this guide, we’ll go over a step-by-step process showing you how to develop content to target Featured Snippets. Ready to learn? Let’s go!
Infographics: Pros and Cons for Your Content Strategy – Updated for 2020
Infographics – Are They Worth It? Infographics have a unique knack for their ability to blend predominantly dry statistics with eye-catching visuals. This form of communication was super popular circa 2012, taking over both the digital landscape and Pinterest...
Interpreting PageSpeed Insights (2020)
Want people to find your website on Google? Make sure it loads fast. Over the years, Google has placed an increasing amount of weight on page speed as a ranking factor. This means that slow load times can decrease the search visibility of your website on the...
SEO 101: What You Can Do With Little Time and Budget
Discover the essentials of SEO and what you can do to optimize your website without having to sacrifice excessive time or budget.