7 Shopify Edition Releases That I’m Excited About in 2023
Shopify recently released its latest list of product updates to help businesses build for the long term.
KPIs To Help Measure SEO Success
SEO success is defined by many moving parts, and although SEO is an umbrella term, we have the ability to measure a number of different areas to determine whether or not your marketing efforts are making waves. With your end goal in mind, there are some key...
Search Intent: Implicit VS Explicit
We’ve learned over the years that Google is laser-focused on user experience. With every update, Google continues to focus on providing the very best user experience possible. This makes sense as they want people to continue coming back! Google prioritizes simplicity...
Tips for Better Crawl Rate Optimization
Having your website crawled is an important step in the planning process, but when you have many pages to crawl, optimizing your website will ensure that crawl bots single out your website as important, keep your website at the top of their crawl list and ultimately...
The Positive Effects of Mobile for SEO (UPDATED 2021)
Mobile is the new standard for online search, but most people don’t realize how true that is. 33 million people own a smartphone in Canada and as of 2020 the number of mobile internet users in Canada was 29.83 million. The mobile user experience has stood at the...
A Beginners Guide to Google Search Console
In this post we’re going to explore the basics of Google Search Console and how this webmaster tool can help you understand and improve your search marketing.
How to Develop Searchable Content to Target Featured Snippets
In this guide, we’ll go over a step-by-step process showing you how to develop content to target Featured Snippets. Ready to learn? Let’s go!
Infographics: Pros and Cons for Your Content Strategy – Updated for 2020
Infographics – Are They Worth It? Infographics have a unique knack for their ability to blend predominantly dry statistics with eye-catching visuals. This form of communication was super popular circa 2012, taking over both the digital landscape and Pinterest...