Paid Search Strategy that Drives Sales
Unlock the full potential of your marketing pipeline with our comprehensive paid search services. Drive sales and boost your ROI with targeted multichannel campaigns tailored to your unique business goals.
Paid Search Backed By What We Already Know About Your Customers
We don’t start a PPC (pay-per-click) campaign from a blank slate, whenever it begins. If we’re already working on your SEO, that data shapes your paid strategy directly. If ads are the first thing we run together, we build from what already exists: your site, your customers, and your market, so the strategy is never a guess either way.
Where Your Ads Actually Run
Google is the obvious channel, but it isn’t the only one worth your budget. Bing carries a different audience than most advertisers assume: an older, higher-income demographic that skews toward exactly the kind of B2B and SaaS buyers making purchasing decisions on behalf of a company, not just themselves. For some clients, that means less competition and a lower cost per click for the same intent.
We don’t run Bing by default. We look at your audience and your market first, and add it in when the data says it’s worth the spend, not because it’s an easy box to check.
How We Run Your Campaigns
Continuous Iteration for Optimal Results. Optimization is at the core of everything that we do. As markets evolve and perspectives change, we calibrate the strategy to respond to these shifts. Our team will monitor and tweak the ad features at our disposal to ensure optimal performance.
1. Analysis + Strategy
Market and competitor research shapes the plan before a single ad goes live.
2. Keyword Research
Informed from the same data as your SEO strategy, so paid and SEO aren’t competing for insight.
3. Account Setup
Campaigns structured for performance and efficiency from day one.
4. Tracking
Clear attribution and actionable data on every campaign, not just spend and clicks.
5. Iterating
Refining targeting, messaging, and bidding as the data comes in.
6. Reporting
We set up tracking through GA4, Shopify, WordPress, or any other platform your business runs on.
Paid Search Doesn’t Work Alone
Paid search works best alongside your SEO and CRO, not as a separate budget line. If your discovery session surfaces a stronger opportunity in organic or conversion, that becomes part of your plan too.
Frequently asked questions
Do you manage paid search alongside SEO, or only as a standalone service?
Either or. If you’re already working with us on SEO, you get combined reports, instead of two disconnected reports. If you just want paid search managed on its own, that’s fine too; we’ll scope it as a standalone engagement.
Which platforms do you run paid campaigns on?
Primarily Google, with Bing added when it fits your audience better than defaulting to the biggest platform alone.
How is my ad budget determined, and is it separate from your management fee?
Your ad spend and our management fee are billed separately, so you always know what’s going toward media and what’s going toward strategy. Your ad budget itself is calculated from your keyword list and target conversions, not a flat number. There’s no fixed minimum; it depends on your goals and your market.
Happy SEO Customers
“The team at Method + Metric were a great help when it came to identifying the areas of SEO where we needed to improve the most. Their guidance and expertise has put us on the right track for optimizing our SEO strategy as best as possible for the future!”
I have had the pleasure of working with Method & Metric for the past 3 years and I couldn’t be happier with the results. They have helped to increase my website’s visibility and search engine rankings, leading to a significant boost in traffic and sales. The team is professional, knowledgeable, and always available to answer any questions I have.
“AMAZING SUPPORT”
The Method and Metric team were absolutely instrumental in my practices’ growth.
“ABLE TO SERVICE GLOBAL CLIENTS”
Our website has had a complete overhaul and continues to be updated and maintained, and that together with the ongoing SEO has impacted and helped increase our business turnover.
“DELIVERS HIGH-QUALITY SERVICE”
This is the first agency I’ve worked with that I can truly depend on.