What a CRO Strategy Looks Like
How conversion rate optimization works when it’s built on data instead of guesswork.
Traffic Usually Isn’t the Problem
You probably don’t have a traffic problem. You have a conversion problem, and it’s harder to see.
Conversion rate optimization is the work of finding where people leave, understanding why, and fixing it. Not redesigning on a hunch. Not testing button colours because someone read a blog post about it. Finding the actual friction and removing it.
Most of that friction comes from the same tension: people want a fast, simple experience, and they also want to feel sure about the decision. Push too hard on speed and they hesitate. Give them too much to read and they leave.
What separates CRO that works from CRO that doesn’t is whether the decisions are backed by data. A one percent lift on a page that already converts is worth more than rebuilding a page nobody visits. Knowing which is which is the strategy.
Top brands we have partnered with
How the Data Fits Together
Numbers tell you where people leave. Recordings tell you why. You need both.
Google Analytics 4
Behaviour flow, drop-off points, and which paths actually end in a conversion.
Google Search Console
How people arrived, and what they were looking for when they did.
Microsoft Clarity
Heatmaps and session recordings showing what happened once they landed.
Happy SEO Customers
“The team at Method + Metric were a great help when it came to identifying the areas of SEO where we needed to improve the most. Their guidance and expertise has put us on the right track for optimizing our SEO strategy as best as possible for the future!”
I have had the pleasure of working with Method & Metric for the past 3 years and I couldn’t be happier with the results. They have helped to increase my website’s visibility and search engine rankings, leading to a significant boost in traffic and sales. The team is professional, knowledgeable, and always available to answer any questions I have.
“AMAZING SUPPORT”
The Method and Metric team were absolutely instrumental in my practices’ growth.
“ABLE TO SERVICE GLOBAL CLIENTS”
Our website has had a complete overhaul and continues to be updated and maintained, and that together with the ongoing SEO has impacted and helped increase our business turnover.
“DELIVERS HIGH-QUALITY SERVICE”
This is the first agency I’ve worked with that I can truly depend on.
Signs Your Site is Leaking Conversions
Conversion problems rarely announce themselves. Traffic looks fine, the site works, nothing obviously breaks. The money just quietly doesn’t arrive.
The good news is that all four are visible in data you already have.
Traffic is healthy but revenue is flat
People are arriving. Something between arrival and checkout is stopping them.
Your best-ranking pages have your worst conversion rates
Usually a gap between what the page promised and what it delivers.
Mobile converts far worse than desktop
Common, rarely investigated, fixable.
You've made changes but can't say whether they worked
Without measurement, you’re not optimizing. You’re redecorating.