Privacy Policy
Last updated: October 9, 2026
This policy explains what personal information Method and Metric collects when you visit methodandmetric.com, contact us or subscribe to our newsletter, why we collect it, who we share it with, and the choices you have. We collect as little as we need, and we only use it for the reasons listed here.
Method and Metric Digital Agency Inc. (“Method and Metric”, “we”, “us”) is based in Vancouver, British Columbia, Canada. We follow Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), British Columbia’s Personal Information Protection Act (PIPA), and Quebec’s Act respecting the protection of personal information in the private sector (Law 25) where they apply to you.
Who to Contact About Your Privacy
Our person in charge of protecting personal information is:
- Jesse Ringer, CEO and Founder
- Email: info@methodandmetric.com
- Mail: Method and Metric Digital Agency Inc., 744 W Hastings St #530, Vancouver, BC, Canada
Contact us with any question about this policy, or to make any of the requests described in Your Rights and Choices below.
What We Collect
Information you give us
- Contact form: your name, email address, company, website and anything you write in your message. Our contact form is run by Typeform.
- Newsletter signup: your email address, and your name if you provide it. Our newsletter is run by Kit.
- Emails and calls: anything you share when you email us or speak with us directly.
Information collected automatically when you visit
- Usage information: pages you view, how you arrived at the site, how long you stay, and actions such as clicks and scrolls.
- Device information: browser type, device type, operating system, screen size and approximate location (country or city), based on your IP (Internet Protocol) address.
- Session recordings and heatmaps: anonymized recordings of how visitors move through pages, used to improve the site. Form fields are masked so we don’t see what you type.
- Company information: the name of the company associated with your network, where it can be identified, so we understand which businesses are interested in our services.
- Advertising information: whether you arrived from one of our ads, and whether you went on to contact us.
We collect this automatically through cookies and similar technologies. Our Cookie Policy lists each cookie and what it does.
We do not knowingly collect information from children under 16, and we don’t collect sensitive information such as health or financial details.
How We Use Your Information
|
Purpose |
Information used |
|---|---|
|
Reply to your inquiry and discuss working together |
Contact form details, emails and calls |
|
Send you our newsletter |
Email address and name |
|
Understand how the site is used and improve it |
Usage, device information, session recordings and heatmaps |
|
Measure whether our advertising works, and show our ads to past visitors |
Advertising information, usage and device information |
|
Understand which companies are interested in our services |
Company information |
|
Keep the site secure and prevent abuse |
Device information and IP address |
|
Meet legal and accounting obligations |
Client records and invoices |
We don’t sell your personal information, and we don’t use it for any purpose not listed here without asking you first.
Your Consent
When you send us a message or subscribe to our newsletter, you agree to us using your information for that purpose. You can withdraw that consent at any time.
Analytics, session recording and advertising tools start when you arrive on the site. You can turn them off at any time through the Manage consent button on our cookie banner. Turning them off doesn’t affect your ability to use the site.
If you visit from the European Union or the United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR), listed in Your Rights and Choices below. You can switch off analytics and advertising tools at any time through Manage consent.
Who We Share Information With
We share information only with the service providers below, who process it on our behalf to run our website, forms, newsletter and advertising. Several are based outside Canada, so your information may be stored and processed in other countries, including the United States and the European Union, where local laws may allow access by authorities.
|
Provider |
What it does for us |
Based in |
|---|---|---|
|
Google (Analytics, Tag Manager, Ads, Maps, YouTube) |
Site analytics, managing site tags, advertising measurement, the map on our contact page, embedded videos |
United States |
|
Microsoft (Clarity, Advertising) |
Session recordings and heatmaps, advertising measurement |
United States |
|
Ahrefs |
Privacy-focused site analytics |
Singapore |
|
Kit |
Newsletter signups and sending |
United States |
|
Typeform |
Contact form |
Spain (EU) |
|
Spotify |
Embedded podcast player |
Sweden (EU) |
|
Complianz |
Cookie consent banner |
Netherlands (EU); runs on our own site |
|
Namecheap |
Website hosting and domain |
United States |
|
Google Workspace |
Our email |
United States |
Each provider has its own privacy policy. We may also share information if required by law, or with a buyer if our business is sold, under the same protections described here.
How Long We Keep Information
We keep personal information only as long as we need it for the purposes above, then delete it or make it anonymous.
|
Information |
How long we keep it |
|---|---|
|
Contact form inquiries that don’t lead to working together |
Up to 24 months after our last contact |
|
Client contact details and project records |
For the length of our engagement, plus 6 years to meet Canadian tax and accounting rules |
|
Newsletter subscriber details |
Until you unsubscribe. We also remove subscribers who haven’t opened our emails in a long time |
|
Website analytics (Google Analytics) |
14 months, then deleted automatically |
|
Session recordings and heatmaps |
According to each tool’s retention setting, and no longer than 12 months |
|
Advertising data |
According to Google’s and Microsoft’s retention settings |
|
Privacy requests and our replies |
24 months after the request is closed |
If the law requires us to keep something longer, for example during a legal claim, we keep it only for that purpose.
Your Rights and Choices
You can ask us to:
- See the personal information we hold about you
- Correct information that’s wrong or incomplete
- Delete your information, unless we need to keep it by law
- Withdraw your consent or object to how we use your information
- Receive a copy of information you gave us, in a common format
- Know which providers have received your information
Email info@methodandmetric.com with your request. We’ll confirm your identity, then respond within 30 days. Requests are free.
Quick ways to opt out yourself:
- Newsletter: click unsubscribe at the bottom of any email
- Analytics and advertising tools: use Manage consent on our cookie banner, or your browser’s privacy settings
- Google ads personalization: visit Google’s Ad Settings
How We Protect Your Information
Our site uses an encrypted connection (HTTPS) on every page. Access to our systems is limited to the people who need it, protected by two-step login. Our service providers are chosen for their security practices. No system is perfectly secure, so if a breach puts you at real risk, we’ll tell you and the privacy regulator as the law requires.
Complaints
If you’re not happy with how we’ve handled your information, contact us first so we can make it right. You can also contact:
- The Office of the Information and Privacy Commissioner for British Columbia
- The Office of the Privacy Commissioner of Canada
- The Commission d’accès à l’information du Québec, if you live in Quebec
- Your local data protection authority, if you live in the European Union or United Kingdom
Changes to This Policy
We update this policy when we add new tools or change how we use information. The date at the top shows the latest version. For significant changes, we’ll add a notice on our website.
To talk to us about anything in this policy, email info@methodandmetric.com.