ASO Metrics Guide: Measure What Matters

ASO Metrics Guide: Measure What Matters

When it comes to selling an app online, there’s nothing more important than being able to measure the success of your campaign. And if you hire a reputable ASO agency to do the heavy lifting for you, you’ll need to ensure that you’re measuring the right...
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The Art of Defining Your SEO Strategy

The Art of Defining Your SEO Strategy

When it comes to SEO, defining the strategy is a hard concept to truly understand. It’s big, seemingly vague, and it can feel like the target is always moving. So it’s easy to understand why choosing the “right” strategy, or any strategy at that, for a...
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How to know whether your ASO is working

How to know whether your ASO is working

One of the main things that can really make a difference between apps that are a success and apps that aren’t (apart from an initial really good idea) is app store optimization (ASO). People are downloading and using apps at an increasing rate. A 2017 study...
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AMP Experiment for Local SEO

AMP Experiment for Local SEO

The Breakdown The question we wanted to see answered: Does AMP help local small and medium size websites get more traffic? With the release of Google’s AMP across all search result pages and the subsequent debate about its merits, we wanted to see if...
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How To Future Proof Your Website

How To Future Proof Your Website

Life on the internet moves pretty quickly. Viral videos, memes, news… we’re in the age of fleeting interest. The same can be said about your website. Trends come and go in the blink of an eye. What was en vogue a couple of years ago, would get...
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How To Optimize Visual Content For Search

How To Optimize Visual Content For Search

Humans are a visual species. We can’t help but be drawn into eye-catching imagery. But, this visual characteristic isn’t very effective if you’re trying to rank in Google. Search engine robots don’t fully understand how to disseminate...
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