How to know whether your ASO is working

How to know whether your ASO is working

One of the main things that can really make a difference between apps that are a success and apps that aren’t (apart from an initial really good idea) is app store optimization (ASO). People are downloading and using apps at an increasing rate. A 2017 study...
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AMP Experiment for Local SEO

AMP Experiment for Local SEO

The Breakdown The question we wanted to see answered: Does AMP help local small and medium size websites get more traffic? With the release of Google’s AMP across all search result pages and the subsequent debate about its merits, we wanted to see if...
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How To Future Proof Your Website

How To Future Proof Your Website

Life on the internet moves pretty quickly. Viral videos, memes, news… we’re in the age of fleeting interest. The same can be said about your website. Trends come and go in the blink of an eye. What was en vogue a couple of years ago, would get...
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How To Optimize Visual Content For Search

How To Optimize Visual Content For Search

Humans are a visual species. We can’t help but be drawn into eye-catching imagery. But, this visual characteristic isn’t very effective if you’re trying to rank in Google. Search engine robots don’t fully understand how to disseminate...
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How To Prevent Keyword Cannibalization

How To Prevent Keyword Cannibalization

Keyword cannibalization transpires when you cannibalize your own visibility for a keyword by having multiple pages on your website targeting the same one. Meaning, if you target the same keyword on more than one page throughout your website, Google will have...
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The Value Behind Long-Tail Keywords

The Value Behind Long-Tail Keywords

Here’s What We Know As of October 2015, Google has been using a machine-learning artificial intelligence system called RankBrain. The main driver for the use of this new algorithm has to do with the three billion searches a day that goes through their...
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The SEO Guide To Changing Your Domain Name

The SEO Guide To Changing Your Domain Name

As your business grows and evolves your once-perfect domain name begins to lose its appeal. You feel that your domain doesn’t reflect the new branding efforts you’ve put in or the direction or name of your business has changed. You’re...
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