The Human Side of SEO
SEO isn’t just about search engines—it’s about people. Every keyword represents a question, every page a promise to help. The most successful brands know how to balance technical strategy with genuine connection.
This series dives into the human side of SEO: the psychology behind searches, the emotions driving engagement, and the trust that turns visitors into loyal customers. Because when you optimize for people first, the rankings tend to follow.
What to Check Before, During, and After a Migration
Most website migrations do not fail on launch day. They fail in the two weeks before it, when a URL structure gets changed after the redirect map is finished, or in the two weeks after it, when a...
5 Essential Technical SEO Basics
Technical SEO is the part of SEO focused on how your website is built and how search engines access it. It helps Google crawl, render, index, and understand your content so your most important pages...
SEO After the Click Era: What Marketers Need to Prioritize Now
SEO is changing, and the "predictable" era of clicks is over. In a recent podcast episode on The Unscripted SEO, Jesse Ringer and Jeremy Rivera explored why marketers need to stop chasing rankings...
Navigating the Human Side of Search
The future of organic traffic won’t be won with rankings alone. As AI layers into search and user behavior evolves, visibility is becoming more complex and competitive. As we continue through 2026,...
SEO in 2026 Means Optimizing for AI Discovery
We’re well into 2026, and if one thing is clear, it’s this: search is no longer a stable system you optimize once and revisit quarterly. AI-driven discovery is accelerating. User behavior is...
How SEO Supercharges Your PPC Campaigns
When it comes to driving organic traffic, not all SEO strategies are created equal. Applying traditional SEO tactics might not be enough if you’re running an online store.
How eCommerce SEO Differs from Traditional SEO
When it comes to driving organic traffic, not all SEO strategies are created equal. Applying traditional SEO tactics might not be enough if you’re running an online store.
SEO vs AI: Are Traditional SEO Signals Still Relevant?
Google’s AI-powered Search Generative Experience (SGE) and AI Overviews are transforming the way people interact with search results
AI Optimization (AIO): The Future of SEO
It’s not news that Artificial Intelligence (AI) is transforming how people search, shop, and interact online.
The 6 Best SEO Tools for Audits and Reports
Search engine optimization isn’t an exact science, and there are hundreds of ways to complete the job. Every good SEO agency has a toolbox of go-to apps and software to make the job easier. Whether...
Why Alternative Search Engines Still Matter and How to Rank
When it comes to search engines, Google is the undisputed big kid on campus, boasting 80.52% of searches in North America. So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”). But don’t let the small numbers fool you, optimizing for Bing and DuckDuckGo needs to be part of your SEO strategy.
On-Page SEO Vs. Off-Page SEO
Everyone wants to be at the top of search engine results. According to a study by Backlinko, “On average, moving up 1 spot in the search results will increase CTR by 2.8%,” so it’s clear that the...
What Is Keyword Cannibalization and How to Avoid It
If you optimize multiple pages on your website for similar terms, your rankings could suffer from keyword cannibalization. As your site expands, different pages may start competing for the same...
The Importance of Tracking Local SEO Performance
Now more than ever, it’s important to use every tool at our disposal for tracking SEO. With the importance of a strong digital presence, being online isn’t just an option anymore—it’s a necessity....
How Your CMS Impacts SEO
You launch your new site yourself using a CMS known for its user-friendly qualities—everything looks perfect. But months later, traffic is stagnant. In your attempt to get your site up and running,...
How UX and SEO Affect Each Other
Although UX isn't a direct ranking factor, it significantly impacts how users interact with your site. A well-designed website delivers a great experience, which aligns with Google’s objectives....
Brand Loyalty Is Bullsh*t: How to Build Trust With SEO
Let's be real—people aren't loyal to brands; they're loyal to their own values and needs. If a brand aligns with those values, great! But the moment it stops or a better option comes along, they'll...
Mastering SEO: Jesse Ringer of Method and Metric Shares Insights on Software Spotlight
Mastering SEO: Jesse Ringer of Method and Metric Shares Insights on Software Spotlight In the ever-evolving world of digital marketing, search engine optimization (SEO) remains a pivotal strategy...