The Human Side of SEO

SEO isn’t just about search engines—it’s about people. Every keyword represents a question, every page a promise to help. The most successful brands know how to balance technical strategy with genuine connection.

This series dives into the human side of SEO: the psychology behind searches, the emotions driving engagement, and the trust that turns visitors into loyal customers. Because when you optimize for people first, the rankings tend to follow.

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Why Alternative Search Engines Still Matter and How to Rank

Why Alternative Search Engines Still Matter and How to Rank

Oct 25, 2024

When it comes to search engines, Google is the undisputed big kid on campus, boasting 80.52% of searches in North America. So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”). But don’t let the small numbers fool you, optimizing for Bing and DuckDuckGo needs to be part of your SEO strategy.

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