Why You Should Conduct A Content Audit

Why You Should Conduct A Content Audit

Content marketing is a practice that’s grown quickly over recent years. A survey of 500 US businesses found that 53% are actively using content in their overall marketing strategy. It doesn’t feel too long ago that the phrase “content is king” was so widely...
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Optimizing Your Google My Business Features

Optimizing Your Google My Business Features

What is Google My Business and Why You Should Use It Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. By enhancing your GMB listing with accurate and rich...
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A Better Way To Measure Your SEO

A Better Way To Measure Your SEO

With any search optimization campaign, you probably focus on measuring its effectiveness through monitoring keywords and their rankings. Showing up on the very first page of Google is seen as a “success” and nabbing that elusive top spot is deemed the...
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Interview with Ken Lee

Interview with Ken Lee

It’s always exciting when you make a new hire. For our new Junior Data Analyst position, we recruited recent UBC graduate Ken Lee. Here, he explains what he’s all about. So, Ken, tell us about yourself… I spent the first ten years of my life in...
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How To Optimize Your Shopify Site

How To Optimize Your Shopify Site

Shopify has quickly become the go-to place for anyone looking to open an e-Commerce business these days. They take the hassle out of getting a website up quickly with domain registration, hosting, and your Content Management System (CMS) all rolled into one...
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