by Tania Cannarella | Sep 24, 2021 | analytics, Method and Metric, SEO, SEO Tools
In our last blog post, we discussed the importance of setting up eCommerce Google Analytics Tracking Reports if you run an online shop. Google Analytics is such a robust platform it’s usually a good idea to have a plan of what you are trying to achieve...
READ MORE by Tania Cannarella | Sep 17, 2021 | analytics, Method and Metric, SEO Tools
When you set up an eCommerce website, you’ll want to manage and monitor your site and product activity. Google Analytics offers eCommerce tracking reports that give insight into how your online shop is performing with data on product transactions, average...
READ MORE by Tania Cannarella | Aug 20, 2021 | Digital Marketing, Method and Metric, News, SEO, SEO Strategy
It’s easy to become overwhelmed with the plethora of articles, blogs, and newsletters crowding your screens, filling your inbox with the latest in SEO search terms. Conversion rate, core web vitals, featured snippets…but what does it all...
READ MORE by Tania Cannarella | Jul 30, 2021 | Content Writing, Method and Metric, SEO, SEO Strategy
When was the last time you visited an old blog post? While you are busy publishing new content weekly, posts that you’ve written 2 or more years ago often get buried in your history, never to be touched again. But these posts have a shelf life – 2...
READ MORE by Tania Cannarella | Jul 24, 2021 | Digital Marketing, Method and Metric, SEO, SEO Strategy, UX and SEO
In today’s digital world, converting customers means everything from getting them to sign up for a newsletter to purchasing a product. On your website, it is imperative that your website is designed for the user experience. Monitor who is visiting your...
READ MORE by Tania Cannarella | Jul 2, 2021 | Digital Marketing, Method and Metric, SEO Tools
Seo success is defined by many moving parts and although SEO is an umbrella term, we have the ability to measure a number of different areas to determine whether or not your marketing efforts are making waves. With your end goal in mind, there are some...
READ MORE by Tania Cannarella | May 28, 2021 | click-through rate, Google Search Console, Method and Metric, SEO
In our last post “What is Click-Through Rate and How to Improve it For Paid Search” we covered all of the ins and outs of click-through rate. What it is, why it matters to SEO, and how you can improve your click-through rate in paid ads but where does CTR...
READ MORE by Tania Cannarella | Apr 30, 2021 | Method and Metric, SEO, Shopify SEO
With an increase of retailers moving towards online platforms, Shopify has made selling online more accessible to professionals and amateurs alike. Shopify has created a robust platform to assist everyone in becoming more visible in the virtual world. As an...
READ MORE by Tania Cannarella | Mar 26, 2021 | Method and Metric, SEO
We would like to send a warm welcome to the newest member of our superhero SEO team, Peter Pilz. Peter, an Austrian-born SEO specialist, immigrated to Canada 6 years ago to live out his big Canadian dream of being surrounded by nature, the mountains, and...
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