by Tania Cannarella | Jul 30, 2021 | Content Writing, Method and Metric, SEO, SEO Strategy
When was the last time you visited an old blog post? While you are busy publishing new content weekly, posts that you’ve written 2 or more years ago often get buried in your history, never to be touched again. But these posts have a shelf life – 2...
READ MORE by Tania Cannarella | Jul 24, 2021 | Digital Marketing, Method and Metric, SEO, SEO Strategy, UX and SEO
In today’s digital world, converting customers means everything from getting them to sign up for a newsletter to purchasing a product. On your website, it is imperative that your website is designed for the user experience. Monitor who is visiting your...
READ MORE by Tania Cannarella | Jul 2, 2021 | Digital Marketing, Method and Metric, SEO Tools
Seo success is defined by many moving parts and although SEO is an umbrella term, we have the ability to measure a number of different areas to determine whether or not your marketing efforts are making waves. With your end-goal in mind there are some key...
READ MORE by Tania Cannarella | May 28, 2021 | click-through rate, Google Search Console, Method and Metric, SEO
In our last post “What is Click-Through Rate and How to Improve it For Paid Search” we covered all of the ins and outs of click-through rate. What it is, why it matters to SEO, and how you can improve your click-through rate in paid ads but where does CTR...
READ MORE by Tania Cannarella | Apr 30, 2021 | Method and Metric, SEO, Shopify SEO
With an increase of retailers moving towards online platforms, Shopify has made selling online more accessible to professionals and amateurs alike. Shopify has created a robust platform to assist everyone in becoming more visible in the virtual world. As an...
READ MORE by Tania Cannarella | Mar 26, 2021 | Method and Metric, SEO
We would like to send a warm welcome to the newest member of our superhero SEO team, Peter Pilz. Peter, an Austrian-born SEO specialist, immigrated to Canada 6 years ago to live out his big Canadian dream of being surrounded by nature, the mountains, and...
READ MORE by Tania Cannarella | Jan 8, 2021 | Method and Metric, Mobile SEO, SEO, SEO Strategy
Smartphones are our very own compact computer. They are the go-to to complete any task conveniently. Gone are the days of T9 and 2D video games; a lot of users are now working, recipe building, blogging, doom scrolling, paying bills, and shopping using their...
READ MORE by method metric | Nov 9, 2018 | Method and Metric
It’s always exciting when you make a new hire. For our new Junior Data Analyst position, we recruited recent UBC graduate Ken Lee. Here, he explains what he’s all about. So, Ken, tell us about yourself… I spent the first ten years of my life in...
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