by Tania Cannarella | Sep 24, 2021 | analytics, Method and Metric, SEO, SEO Tools
In our last blog post, we discussed the importance of setting up eCommerce Google Analytics Tracking Reports if you run an online shop. Google Analytics is such a robust platform it’s usually a good idea to have a plan of what you are trying to achieve...
READ MORE by Tania Cannarella | Sep 17, 2021 | analytics, Method and Metric, SEO Tools
When you set up an eCommerce website, you’ll want to manage and monitor your site and product activity. Google Analytics offers eCommerce tracking reports that give insight into how your online shop is performing with data on product transactions, average...
READ MORE by Tania Cannarella | Aug 27, 2021 | analytics, Digital Marketing, SEO, SEO Strategy
There is so much junk out there in the cyber world it is easy to get bogged down by unhelpful approaches to digital marketing and SEO. With overnight solutions and all in one software that promises to do the leg work for you, it’s easy to get distracted by...
READ MORE by Tania Cannarella | Apr 9, 2021 | analytics, Indexing, keywords, SEO, SEO Tools
SEO tools take out the tedious work of sifting through data for information on our analytics. They allow you to see where there are gaps in your website, determine what part of your marketing strategy is working and help you identify areas of...
READ MORE by Tania Cannarella | Apr 2, 2021 | analytics, SEO, SEO Strategy
A common mistake made by most business owners is being too intimidated to use Google Analytics because they believe it is too complicated to use. Don’t be scared! Learning the system is ‘surprisingly’ easy and user-friendly and easier to...
READ MORE by Tania Cannarella | Nov 6, 2020 | analytics, Digital Marketing
Now, more than ever, we need to leverage all of the tools we have at our disposal when tracking SEO. Given the necessity of a digital presence, going online in this day and age is unavoidable. Not being online or not being properly positioned online, puts...
READ MORE by Jesse Ringer | May 15, 2020 | analytics, Mobile SEO, SEO, SEO Tools
Want people to find your website on Google? Make sure it loads fast. Over the years, Google has placed an increasing amount of weight on page speed as a ranking factor. This means that slow load times can decrease the search visibility of your website...
READ MORE by Jesse Ringer | Feb 28, 2020 | analytics
In our last post, we wrote that when it comes to data, more isn’t always better. Not all data is created equal. The same can be said about metrics – not all metrics are created equal. Being able to point out these misleading metrics and learning how to read...
READ MORE by Jesse Ringer | Jan 31, 2020 | SEO, analytics, SEO Strategy
As the old saying goes, more is not always better. The same holds true for data. Find out how more data can negatively impact your analyses and strategic decision making.
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