The Importance of Tracking Local SEO Performance

The Importance of Tracking Local SEO Performance

Now more than ever, it’s important to use every tool at our disposal for tracking SEO. With the importance of a strong digital presence, being online isn’t just an option anymore—it’s a necessity. If you’re not online or not properly positioned, you risk missing...
A Comprehensive Guide To Set Up Google Analytics 4

A Comprehensive Guide To Set Up Google Analytics 4

This is your complete guide to setting up Google Analytics 4 (GA4).  By reading and following the directions in this article you will gain a strong understanding of: What Google Analytics 4 is Creating a new Google Analytics account and GA4 property Upgrading to GA4...
5 Analytics Mistakes You Are Making Right Now

5 Analytics Mistakes You Are Making Right Now

There is so much junk out there in the cyber world it is easy to get bogged down by unhelpful approaches to digital marketing and SEO. With overnight solutions and all in one software that promises to do the leg work for you, it’s easy to get distracted by empty...
How to Ensure Your Data is Clean

How to Ensure Your Data is Clean

Google Analytics is a great tool for analyzing data, but the data is rarely 100% clean. Oftentimes it’s filled with spam, inaccurate links, and misrepresented numbers that do not provide less than a clear picture of your performance online.  Having clean data is...
10 Common Google Analytics and Tracking Mistakes

10 Common Google Analytics and Tracking Mistakes

A common mistake made by most business owners is being too intimidated to use Google Analytics because they believe it is too complicated to use. Don’t be scared! Learning the system is ‘surprisingly’ easy and user-friendly and easier to set up than...