by claire beveridge | May 19, 2016 | SEO
Here’s What We Know As of October 2015, Google has been using a machine-learning artificial intelligence system called RankBrain. The main driver for the use of this new algorithm has to do with the three billion searches a day that goes through their...
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by jesse | May 13, 2016 | SEO
As your business grows and evolves your once-perfect domain name begins to lose its appeal. You feel that your domain doesn’t reflect the new branding efforts you’ve put in or the direction or name of your business has changed. You’re...
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by claire beveridge | Mar 20, 2016 | SEO
Google is a part of our everyday lives, there’s no mistaking that fact. Yet, the number of business owners who don’t understand the benefits of search engine optimization (or avoid it entirely) is surprising. SEO is an organic way of getting...
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by jesse | Mar 10, 2016 | SEO Tools
As an SEO agency, we’re always looking for ways to improve the way we audit and optimize a website. The Screaming Frog SEO Spider is definitely one of those tools that we use on a daily basis. If you are an SEO or keen to optimize your own website, you...
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by claire beveridge | Feb 16, 2016 | SEO, UX and SEO
Ad blocking has fast become mainstream, due in part to spoof’s from South Park, a feature on NBC’s Today Show, and being discussed by Howard Stern. It’s no wonder that ad blockers have made media headlines. According to the 2015 Ad Blocking...
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by claire beveridge | Jan 29, 2016 | SEO
A/B Testing is a great way to test that the website content that your offering appeals to your users. There are minimal risks associated with split testing however it’s important to remember that to determine which version of your page is the best, you...
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by claire beveridge | Dec 7, 2015 | UX and SEO
Search engines have been increasingly emphasizing UX, stating that traditional SEO strategies are a simply supporting role. For years we have ignored Google’s philosphy while trying to impress Google by designing websites to appeal to search bots and...
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by claire beveridge | Nov 20, 2015 | SEO Tools
Building quality backlinks is one of the most effective ways to improve your website’s visibility on major search engines. The amount of quality backlinks that your website has pointing to it are a strong indication of the popularity of your site...
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