The Human Side of SEO
SEO isn’t just about search engines—it’s about people. Every keyword represents a question, every page a promise to help. The most successful brands know how to balance technical strategy with genuine connection.
This series dives into the human side of SEO: the psychology behind searches, the emotions driving engagement, and the trust that turns visitors into loyal customers. Because when you optimize for people first, the rankings tend to follow.
A Technical SEO Checklist (2021)
Although there are many moving parts to an SEO strategy, ensuring that your technical SEO...
5 Analytics Mistakes You Are Making Right Now
There is so much junk out there in the cyber world it is easy to get bogged down by unhelpful...
SEO Terms You Should Know in 2021
It’s easy to become overwhelmed with the plethora of articles, blogs, and newsletters crowding...
Free Ways to Optimize Your Site
SEO. It isn’t a magic kingdom that only expert marketers have the key to. Rather, it is a series...
Unique Insights Available in Google Search Console
With a number of available tools online that track the health of your website, Google Search...
The Ultimate Guide to Conversion Rate Optimization (CRO)
In today's digital world, converting customers means everything from getting them to sign up for a...
What is a CMS and Why Your Business Needs One
In today's business climate a content management system (CMS) is a fundamental part of hosting and...
How to Ensure Your Data is Clean
Google Analytics is a great tool for analyzing data, but the data is rarely 100% clean. Oftentimes...
Does Blogging Actually Improve SEO? 6 Ways It Does.
If you’ve browsed the internet lately, you’ve probably noticed that everyone is handing out advice...
Keyword Research : Find the Best Keywords for Your Business
Keyword research doesn’t have to be difficult. When finding the right keywords for your business,...
How Does Video Content Affect SEO
With video being the latest content medium, it’s not surprising to check your screens and see...
5 Great Ways to Respond to a Negative Google Review
If you own a business, and you are online, chances are that you’ve received a negative Google...
Click-Through Rate in Organic Search: Understanding and Improving It
In our last post “What is Click-Through Rate and How to Improve it For Paid Search” we covered...
What Is Click-Through Rate and How To Improve It For Paid Search
If you’ve been analyzing your data and have noticed recent drops in your click-through rate,...
Interview with our New Hire, Theo
With a big a lot of marketing experience under her belt and an eagerness every day to dive deeper...
An Up-to-Date Guide to Improving SEO on Your Shopify Site
With the increasing number of retailers moving towards online sales, Shopify has made building an...
How GMB Products Can Help Your Business Stand Out in the SERP
Google My Business has introduced an abundance of free tools to help small-medium-sized businesses...
20 Best Free SEO Tools That Will Improve Your Site
SEO tools take out the tedious work of sifting through data for information on our analytics. They...