The Human Side of SEO
SEO isn’t just about search engines—it’s about people. Every keyword represents a question, every page a promise to help. The most successful brands know how to balance technical strategy with genuine connection.
This series dives into the human side of SEO: the psychology behind searches, the emotions driving engagement, and the trust that turns visitors into loyal customers. Because when you optimize for people first, the rankings tend to follow.
Why You’ll Want to Set Up Ecommerce Google Analytics Tracking Reports for Your Business
When you set up an eCommerce website, you’ll want to manage and monitor your site and product activity. Google Analytics offers eCommerce tracking reports that give insight into how your online shop...
A Technical SEO Checklist (2021)
Although there are many moving parts to an SEO strategy, ensuring that your technical SEO checklist is ticked will help you create a solid foundation for your page and ensure that your site is...
5 Analytics Mistakes You Are Making Right Now
There is so much junk out there in the cyber world it is easy to get bogged down by unhelpful approaches to digital marketing and SEO. With overnight solutions and all in one software that promises...
SEO Terms You Should Know in 2021
It’s easy to become overwhelmed with the plethora of articles, blogs, and newsletters crowding your screens, filling your inbox with the latest in SEO search terms. Conversion rate, core web vitals,...
Free Ways to Optimize Your Site
SEO. It isn’t a magic kingdom that only expert marketers have the key to. Rather, it is a series of small steps that any business owner can take to optimize their presence online, and despite what...
Unique Insights Available in Google Search Console
With a number of available tools online that track the health of your website, Google Search Console tops our list as the most all-encompassing, robust platform for insights from organic search....
The Ultimate Guide to Conversion Rate Optimization (CRO)
In today's digital world, converting customers means everything from getting them to sign up for a newsletter to purchasing a product. On your website, it is imperative that your website is designed...
What is a CMS and Why Your Business Needs One
In today's business climate a content management system (CMS) is a fundamental part of hosting and storing information online and a huge asset to your business. CMS platforms allow businesses to...
How to Ensure Your Data is Clean
Google Analytics is a great tool for analyzing data, but the data is rarely 100% clean. Oftentimes it’s filled with spam, inaccurate links, and misrepresented numbers that do not provide less than a...
Does Blogging Actually Improve SEO? 6 Ways It Does.
If you’ve browsed the internet lately, you’ve probably noticed that everyone is handing out advice for free. We’ve come a long way from Justin Hall’s notes on his personal life and with everything...
Keyword Research : Find the Best Keywords for Your Business
Keyword research doesn’t have to be difficult. When finding the right keywords for your business, there is no need for guessing or taking a stab in the dark. We’ve outlined a foolproof way to...
How Does Video Content Affect SEO
With video being the latest content medium, it’s not surprising to check your screens and see various streaming stories, video clips and video ads taking up air time. Although an entertaining and...
5 Great Ways to Respond to a Negative Google Review
If you own a business, and you are online, chances are that you’ve received a negative Google review. The urge to retaliate after a customer has left your business a bad review online can be...
Click-Through Rate in Organic Search: Understanding and Improving It
In our last post “What is Click-Through Rate and How to Improve it For Paid Search” we covered all of the ins and outs of click-through rate. What it is, why it matters to SEO, and how you can...
What Is Click-Through Rate and How To Improve It For Paid Search
If you’ve been analyzing your data and have noticed recent drops in your click-through rate, you’re probably wondering why. Click-through rate is an important metric when measuring the success of...
Interview with our New Hire, Theo
With a big a lot of marketing experience under her belt and an eagerness every day to dive deeper into the world of digital, Theo has happily joined our team with a solid background in marketing and...
An Up-to-Date Guide to Improving SEO on Your Shopify Site
With the increasing number of retailers moving towards online sales, Shopify has made building an online storefront more accessible to professionals and amateurs alike. They’ve created a robust...
How GMB Products Can Help Your Business Stand Out in the SERP
Google My Business has introduced an abundance of free tools to help small-medium-sized businesses get more eyes on their services and products. GMB products are one of these tools and allow SMB to...