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SEO Terms You Should Know in 2021

SEO Terms You Should Know in 2021

by Tania Cannarella | Aug 20, 2021 | Digital Marketing, Method and Metric, News, SEO, SEO Strategy

It’s easy to become overwhelmed with the plethora of articles, blogs, and newsletters crowding your screens, filling your inbox with the latest in SEO search terms.  Conversion rate, core web vitals, featured snippets…but what does it all...
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Budget-Friendly SEO: Free Optimization Methods

Budget-Friendly SEO: Free Optimization Methods

by Tania Cannarella | Aug 13, 2021 | Local SEO, SEO, SEO Strategy, SEO Tools

SEO. It isn’t a magic kingdom that only expert marketers have the key to. Rather, it is a series of small steps that any business owner can take to optimize their presence online, and despite what you may have heard, does not have to be complicated to...
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Unique Insights Available in Google Search Console

Unique Insights Available in Google Search Console

by Tania Cannarella | Aug 6, 2021 | click-through rate, Google Search Console, Indexing, SEO Tools

With a number of available tools online that track the health of your website, Google Search Console tops our list as the most all-encompassing, robust platform for insights from organic search. This means that Google Search Console provides insight on how...
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The Impact of Updating Old Blog Posts for SEO

The Impact of Updating Old Blog Posts for SEO

by Tania Cannarella | Jul 30, 2021 | Content Writing, Method and Metric, SEO, SEO Strategy

When was the last time you visited an old blog post? While you are busy publishing new content weekly, posts that you’ve written 2 or more years ago often get buried in your history, never to be touched again. But these posts have a shelf life – 2...
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The Ultimate Guide to Conversion Rate Optimization (CRO)

The Ultimate Guide to Conversion Rate Optimization (CRO)

by Tania Cannarella | Jul 24, 2021 | Digital Marketing, Method and Metric, SEO, SEO Strategy, UX and SEO

In today’s digital world, converting customers means everything from getting them to sign up for a newsletter to purchasing a product. On your website, it is imperative that your website is designed for the user experience. Monitor who is visiting your...
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