Interview with Ken Lee

Interview with Ken Lee

It’s always exciting when you make a new hire. For our new Junior Data Analyst position, we recruited recent UBC graduate Ken Lee. Here, he explains what he’s all about. So, Ken, tell us about yourself… I spent the first ten years of my life in...
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ASO Metrics Guide: Measure What Matters

ASO Metrics Guide: Measure What Matters

When it comes to selling an app online, there’s nothing more important than being able to measure the success of your campaign. And if you hire a reputable ASO agency to do the heavy lifting for you, you’ll need to ensure that you’re measuring the right...
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How to know whether your ASO is working

How to know whether your ASO is working

One of the main things that can really make a difference between apps that are a success and apps that aren’t (apart from an initial really good idea) is app store optimization (ASO). People are downloading and using apps at an increasing rate. A 2017 study...
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