The Human Side of SEO
SEO isn’t just about search engines—it’s about people. Every keyword represents a question, every page a promise to help. The most successful brands know how to balance technical strategy with genuine connection.
This series dives into the human side of SEO: the psychology behind searches, the emotions driving engagement, and the trust that turns visitors into loyal customers. Because when you optimize for people first, the rankings tend to follow.
How to Create Content That Converts and Engages
You're diligently launching new online campaigns, consistently writing engaging blog posts and sending out weekly newsletters. Yet, your sales figures remain stagnant. Writing new content that...
Blogs Without a Cohesive SEO Content Marketing Strategy Don’t Drive Results: Here’s Why
We are frequently approached by businesses that publish weekly blog posts that aren't driving search traffic. It's frustrating; they are putting in the time, money, and effort, so why aren't they...
How to Build a Keyword List for SEO
We often get asked if keywords are still important for SEO. The answer is, yes. Keywords are the bedrock of SEO. Although despite being one of the easier concepts in SEO to grasp, keyword nuances...
How to Structure Your Site’s Navigation for Strong SEO and UX
The navigation of your website is undeniably one of its most important user interface (UI) features. It serves a dual purpose, enabling users to effortlessly find what they’re looking for while also facilitating the crawling process for search engines.
How to Build an SEO-Friendly Site Architecture
When it comes to the fundamental pieces of SEO, we often think of keywords, content, and links. But one component that is often overlooked is our site architecture.
What is a Content Hub and How to Leverage the Hub and Spoke Model
Are you looking to enhance your business’s online visibility and drive more traffic to your website? Setting up and leveraging a hub and spoke content hub is a powerful strategy to boost your SEO efforts.
How to Combine SEO and CRO for Lead Gen Success
SEO and CRO are important for lead generation because when used together, they increase website visibility and engagement and help improve conversion rates, working simultaneously to generate more...
The Interconnected World of Website Accessibility and SEO
Today, having an accessible website is not only important, but required, and for a good reason. Website accessibility guarantees a seamless experience for all visitors to your site regardless of their ability.
What is the Canadian Digital Adoption Program, and How Can it Help Your SEO?
CDAP is deigned to get your business online or adopt new digital tech.
7 Shopify Edition Releases That I’m Excited About in 2023
Shopify recently released its latest list of product updates to help businesses build for the long term.
The Impact of Updating Old Blog Posts for SEO
From concept to editing to publishing, it can take over 8hrs complete one blog and that’s if you’re organized. Refreshing content not only takes significantly less time but with a few small...
A Comprehensive Guide To Set Up Google Analytics 4
This is your complete guide to setting up Google Analytics 4 (GA4). By reading and following the directions in this article you will gain a strong understanding of: What Google Analytics 4 is...
KPIs To Help Measure SEO Success
SEO success is defined by many moving parts, and although SEO is an umbrella term, we have the ability to measure a number of different areas to determine whether or not your marketing efforts are...
Search Intent: Implicit VS Explicit
We’ve learned over the years that Google is laser-focused on user experience. With every update, Google continues to focus on providing the very best user experience possible. This makes sense as...
SEO in 2022 : What to Expect
With a new year comes a new plan to take over the world. We’re all sitting in front of our screens, dreaming new dreams for the year, including new ways on how we’ll make our mark online. For a...
Tips for Better Crawl Rate Optimization
With trillions of webpages in existence, the internet is a crowded place. And Google is continuously trying to surface every piece of useful information. With that, Google must also manage its...
The Positive Effects of Mobile for SEO (UPDATED 2021)
Mobile is the new standard for online search, but most people don't realize how true that is. 33 million people own a smartphone in Canada and as of 2020 the number of mobile internet users in...
Ditch the Basics : 5 Advanced Ecommerce Google Reports You’ll Want for Your Online Business
In our last blog post, we discussed the importance of setting up eCommerce Google Analytics Tracking Reports if you run an online shop. Google Analytics is such a robust platform it’s usually...