by jesse | May 3, 2018 | SEO Strategy
When it comes to SEO, defining the strategy is a hard concept to truly understand. It’s big, seemingly vague, and it can feel like the target is always moving. So it’s easy to understand why choosing the “right” strategy, or any strategy at that, for a...
READ MORE
by claire beveridge | Jan 5, 2018 | SEO
One of the main things that can really make a difference between apps that are a success and apps that aren’t (apart from an initial really good idea) is app store optimization (ASO). People are downloading and using apps at an increasing rate. A 2017 study...
READ MORE
by claire beveridge | Dec 22, 2017 | SEO Strategy
Search engine optimization (SEO) is one of the most effective, long-term marketing strategies available to a business. Okay, we’re slightly biased, but we truly believe that anyone from independent businesses to global empires can benefit their business by...
READ MORE
by jesse | Feb 17, 2017 | Local SEO, Mobile SEO
The Breakdown The question we wanted to see answered: Does AMP help local small and medium size websites get more traffic? With the release of Google’s AMP across all search result pages and the subsequent debate about its merits, we wanted to see if...
READ MORE
by jesse | Jan 20, 2017 | Mobile SEO, SEO
Life on the internet moves pretty quickly. Viral videos, memes, news… we’re in the age of fleeting interest. The same can be said about your website. Trends come and go in the blink of an eye. What was en vogue a couple of years ago, would get...
READ MORE
by jesse | Nov 25, 2016 | SEO
Humans are a visual species. We can’t help but be drawn into eye-catching imagery. But, this visual characteristic isn’t very effective if you’re trying to rank in Google. Search engine robots don’t fully understand how to disseminate...
READ MORE
by jesse | Oct 11, 2016 | Digital Marketing, HTML
We’re often asked to help optimize a new website after it has gone live and hasn’t brought in the hoards of new customers it was meant to. When meeting with prospective clients in this situation the same problems keep coming up. There are a ton...
READ MORE
by claire beveridge | Jun 3, 2016 | SEO
Keyword cannibalization transpires when you cannibalize your own visibility for a keyword by having multiple pages on your website targeting the same one. Meaning, if you target the same keyword on more than one page throughout your website, Google will have...
READ MORE
