The Human Side of SEO
SEO isn’t just about search engines—it’s about people. Every keyword represents a question, every page a promise to help. The most successful brands know how to balance technical strategy with genuine connection.
This series dives into the human side of SEO: the psychology behind searches, the emotions driving engagement, and the trust that turns visitors into loyal customers. Because when you optimize for people first, the rankings tend to follow.
20 Best Free SEO Tools That Will Improve Your Site
SEO tools take out the tedious work of sifting through data for information on our analytics. They allow you to see where there are gaps in your website, determine what part of your marketing...
10 Common Google Analytics and Tracking Mistakes
A common mistake made by most business owners is being too intimidated to use Google Analytics because they believe it is too complicated to use. Don't be scared! Learning the system is...
Introducing our Newest Hire: Peter Pilz!
We would like to send a warm welcome to the newest member of our superhero SEO team, Peter Pilz. Peter, an Austrian-born SEO specialist, immigrated to Canada 6 years ago to live out his big Canadian...
6 Must-Have Skills For Every SEO Content Writer
In a digital world, where writing content is becoming more in demand every day, there are a handful of skills that every great SEO content writer should have. It’s not enough in today’s climate to...
7 Helpful Ways to Optimize Your Site for the Hearing Impaired
A Beginners Guide to Google Search Console
In this post we’re going to explore the basics of Google Search Console and how this webmaster tool can help you understand and improve your search marketing.
Implement These 5 Methods to Optimize Your Mobile SEO Strategy
Smartphones are a part of everyday life. You are probably reading this on your phone right now. You also probably do a ton of research, planning, and life-managing on it too. Gone are the days of T9...
Easily Detect Keyword Cannibalization and Learn How to Avoid It
Keyword cannibalization happens when you cannibalize your own visibility by having multiple pages on your website targeting the same keyword. If you target the same keyword on more than one page...
Google Index Reports: Our Comprehensive Guide to Understanding site errors
Easily understand the way Google Indexes and resolve site indexing errors.
5 Non-ranking SEO factors that are still important
The key to any good SEO strategy is knowing what needs to be optimized and how it works with the other elements. Learn more about non ranking SEO factors here.
How to Develop Searchable Content to Target Featured Snippets
In this guide, we’ll go over a step-by-step process showing you how to develop content to target Featured Snippets. Ready to learn? Let’s go!
Infographics: Pros and Cons for Your Content Strategy – Updated for 2020
Infographics - Are They Worth It? Infographics have a unique knack for their ability to blend predominantly dry statistics with eye-catching visuals. This form of communication was super popular...
Interpreting PageSpeed Insights (2020)
Want people to find your website on Google? Make sure it loads fast. Over the years, Google has placed an increasing amount of weight on page speed as a ranking factor. This means that slow load...
4 Great Productivity Tips for Working from Home
We’ve been out of the office for over a month now, and through trial-and-error we’ve nailed down some strategies to help us be the most productive we can.
How To Start An Online Course pt.2 – Hosting and Distribution
This is part 2 in our series exploring how to create and market your own online courses using the best available platforms.
SEO 101: What You Can Do With Little Time and Budget
Discover the essentials of SEO and what you can do to optimize your website without having to sacrifice excessive time or budget.
How to Easily Start an Online Course Pt.1 – Research and Tools
Online courses are a hot commodity right now. Suddenly, everyone is stuck at home with a lot of time on their hands? Anyone know why? While we are all social distancing at home, now is the perfect...
Free Online Courses Available Because of COVID-19
COVID-19 has shaken up the world, and businesses are trying to do their part to help. Many online learning companies are providing their courses for free or at a discounted rate. It’s the perfect...