The Human Side of SEO
SEO isn’t just about search engines—it’s about people. Every keyword represents a question, every page a promise to help. The most successful brands know how to balance technical strategy with genuine connection.
This series dives into the human side of SEO: the psychology behind searches, the emotions driving engagement, and the trust that turns visitors into loyal customers. Because when you optimize for people first, the rankings tend to follow.
3 Takeaways from the SEO4Life Virtual Conference
On April 2, 2020, Marketing Miners produced SEO4Life, a one-day virtual conference hosted on Twitch. It was organized to provide possibilities to educate...
How to Fight Against the Rise of No-Click Search Results
No-click searches are on the rise in the Google SERP. So what does this mean for SEOs, digital marketers, and businesses alike?
Bounce Rate Doesn’t Matter – And 3 Other Useless Metrics
In our last post, we wrote that when it comes to data, more isn’t always better. Not all data is created equal. The same can be said about metrics – not all metrics are created equal. Being able to...
Data: Why More is Sometimes Worse
As the old saying goes, more is not always better. The same holds true for data. Find out how more data can negatively impact your analyses and strategic decision making.
Why You Need to Evolve Your SEO Strategy Beyond the Basics in 2020
In the decade ahead, basic search engine optimization will not be enough to drive success. To evolve with the times will require new strategies and creative thinking.
How to Perform a Competitor Analysis to Boost SEO
If you’re just starting out or need some new ideas on performing a competitor analysis for SEO then check out our detailed guide.
Sometimes Really Good Work Isn’t Enough – A Lesson About Client Relationships
There are times when you lose clients not for anything you did or didn’t do, but rather because of their poor processes, this is a lesson we learned about client relationships. We recently had a...
Site Speed: What SEOs Need to Know
In a special edition of #AskGoogleWebmasters, John Muller is joined by Martin Splitt, Webmaster Trends Analyst at Google, to discuss questions around site speed and SEO.
Google Says Goodbye to Flash
Google has announced it will no longer support Flash moving into 2020.
The Complete App Store Optimization Guide
App store optimization techniques to boost downloads and drive conversions In 2017, there were 178 billion app downloads. That is a staggering number that is only projected to increase over time. As...
How To Handle Your Website Security
A hacked website can take on many looks. It can be as seemingly meaningless as adding spam to your header code to sell shoes or it can be as nefarious as collecting user data as a way to steal...
Recapping Bill Slawski’s Reddit AMA (Ask Me Anything)
It was a month or so back in April of 2019 that Bill Slawski, Author at SEO By The Sea and Director of SEO Research at Go Fish Digital, first announced he would be doing an AMA (Ask Me Anything) on...
Recapping Paul Shapiro’s Reddit AMA (Ask Me Anything)
On Monday, April 15, 2019, Technical SEO Specialist Paul Shapiro invited the SEO community for an AMA (Ask Me Anything) hosted on the subreddit /r/TechSEO. For those who may not be aware, Paul is...
How to Perform a Content Audit of Your Website
This is part two of our content audit miniseries. You can read the first installment here: Why you should conduct a content audit Start with a detailed examination of your content A content audit is...
Why You Should Conduct A Content Audit
Content marketing is a practice that’s grown quickly over recent years. A survey of 500 US businesses found that 53% are actively using content in their overall marketing strategy. It doesn’t feel...
Optimizing Your Google My Business Features
What is Google My Business and Why You Should Use It Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. By...
The Power Of Search Intent + Long Tail Keywords
When an SEO agency is first hired for their services, on occasion the client will have a clear idea of particular keywords they would like to rank for in the SERPS. And many business owners are...
A Better Way To Measure Your SEO
With any search optimization campaign, you probably focus on measuring your SEO effectiveness through monitoring keywords and their rankings. Showing up on the very first page of Google is seen as a...