Smartphones are our very own compact computer. They are the go-to to complete any task conveniently. Gone are the days of T9 and 2D video games; a lot of users are now working, recipe building, blogging, doom scrolling, paying bills, and shopping using their mobile devices.
In the last year alone over 40% of online transactions happened on a smartphone. The online shopper is now shopping 67% more percent than they used to and with the development of technology, this number is only set to skyrocket. This means that if you want to engage users to become loyal customers you must be optimizing your site for mobile.
What is Mobile SEO?
Mobile SEO are the methods of optimizing your website for users on smartphones and tablets. The end-goal is to provide a wicked user experience, regardless of user screen size or modification.
Why is Mobile SEO Important?
In March 2021, Google is fully rolling out a new algorithm that focuses on mobile content. If the content is not visible on the mobile version, then it will not be considered for indexing.
In our here-and-now society, ensuring that you are delivering an experience that is seamless and SPEEDY for users looking to make a purchase and is imperative in protecting engagement.
Not only is there a huge pool of shoppers turning to their smartphones to make a purchase, but Google is now prioritizing mobile when ranking websites.
This means that Google crawlers will read your mobile site FIRST. Having a site that isn’t optimized for these mobile-first crawlers will hurt your place in the search results. Sadly this leads to less impression share, less traffic, and fewer sales.
I’m excited because, for me, this means I get to share all of the juicy tidbits that you can incorporate into your very own mobile SEO strategy.
How to ensure that your website is Mobile-Friendly
Google’s Testing Tool
Before you can start to optimize your website, you first need to know what’s missing.
A great way to do this is by heading over to Google’s Testing Tool and running your website through it.
The link will analyze your site for mobile responsiveness, along with the formatting of the page to uncover potential errors when loading pages.
This will lay the groundwork for implementing the next 4 tactics and having a solid mobile SEO strategy.
Once you are all up to speed, use these 5 proven methods to help optimize your website for a mobile-friendly experience.
1. Improve Your Website’s Loading Time
Let’s face it, in today’s climate, waiting at a green light half a second longer is considered barbaric. Response time is everything when keeping users engaged on your page. The longer a user has to wait for a product (or anything really) to load, the higher your bounce rate will be and at all costs, this is what we’re trying to avoid.
To keep your pagespeed down, check out our free speedpage tool. This bot will crawl each page of your site and give you a performance chart on how quickly each page responds to the second so you can identify areas of improvement in a jiff. Less time waiting on loading times means users spend more time browsing
2. Create Mobile-Friendly Content
This means understanding how people absorb information online. Long, extensive, and wordy articles are shown to have a lower comprehensibility rate when read on mobile.
This means that keeping your content easy to read, scannable, and blocked makes the user experience more enjoyable.
Some things to consider when creating mobile-friendly content are:
Content length: content length and readability have a direct impact on time-on-page. Short sentences are easier to understand.This helps the user find solutions to their problems more quickly. The easier and quicker they can do that the more they are willing to stay on your site. Use shorter, more concise words that are easier to digest and skim through. Here’s a list of 50 Plain Language Substitutes for Wordy Phrases.
Collapsible/Expandable Content: This refers to content that has been hidden by tabs, accordions, and expand buttons. An example of where you would see these is on FAQ pages. These are used to organize information in a concise way, giving the user an option as to whether or not they want to read more without having huge boxes of text to scroll through.
Use Smaller Content Blocks: This means splitting your page content into small, digestible blocks. Having a page full of type is overwhelming for most readers and will likely cause them to pass right over it. Keep your paragraphs short and concise to allow users to digest your content more easily.
3. Optimize Site Design For Mobile
Screen sizes have changed and technology has revolutionized the way sites are designed.
When designing your website for mobile ensure that text is easy to read, your photos are appropriately placed and your mobile experience is easy.
Some things to keep in mind when you are designing for mobile:
Avoid using pop-ups: These can be difficult and frustrating to try and close on a mobile device. So much so that Google has put a ban on interstitials that ruin the user experience. Any site found guilty of displaying intrusive pop ups will see its content demoted in Google’s mobile search results.
Cater to fat fingers: Our fingers come in all shapes and sizes and we need to consider those with wider thumbs. Websites that have buttons that are too large, too small, or run in the middle of scrolls can be frustrating to navigate. Keep them mid-size, tidy, and consider their placement.
Ensure that your website design is simple. People hate having to zoom or pinch their screens to adjust sizing. Ensure your website buttons, banners, images and text are all formatted and sized correctly.
4. Focus on the Mobile User Experience
When it comes to user experience; ease is everything. Given the new climate, often people want something that works seamlessly, and takes them directly where they need to go – or they’ll bounce.
Consider Using Video: This is a new, interesting way for marketers to showcase a product, relay information or suggest recommendations.Videos are engaging and great at holding a user’s attention. Every marketer can use even the most basic videos in their strategy. If you’re unsure about where to start, use this guide for some creative ideas.
Make your call to action and key information obvious. With the goal of getting more conversion or providing quick information ensure that “buy now”, “subscribe” or “get a quote” buttons stand-out.
Use your images wisely. Images are great on desktop friendly websites but be cautious of loading times on mobile sites. Ensure that your server is able to handle the size of your images so they load in no time.
5. Optimize Title Tags and Meta Descriptions
Less screen space means having to get creative with your Title Tags and Meta Descriptions. To show off your prize work in the SERPS be as concise as possible.
You don’t want to sacrifice the quality of information you just want to be snappy and short when creating URLS, titles and meta descriptions.
In short, a great user experience should be the end goal for every business owner looking to create an SEO mobile strategy.
Consider these recommendations to ensure your site is a seamless but pleasurable experience. Your end-user will thank you for it.