Boost Your SEO with Great Visuals
Infographics have a unique knack for their ability to blend predominantly dry statistics with eye-catching visuals. This form of communication has somehow taken over both the digital landscape and Pinterest boards across the globe. And as with any marketing trend, some great and some not so great examples exist.
Are infographics really all that they’re cracked up to be? What impact do infographics have on SEO – if any?
Cons of Infographics
There are a lot of awful infographics out there that are having a negative impact on the desired communication with an audience. Here are some arguments for potential downsides to using infographics in your business.
- Saturation – There are millions of infographics on the internet, so it can be hard to stand out.
- Unclear Message – When trying to convey too much information, the message can get lost in the visuals
- Boring – No matter how visually pleasing an infographic is, sometimes, the info is just too dry for public consumption
Pros of Infographics
Infographics aren’t all doom and gloom. If used correctly, this visual medium can have a positive impact on a business’s digital performance.
- Reader Retention – Quick bursts of info, rather than a long article, keep reader’s attention
- Shareable – Great way to get your content to spread quickly
- Eye-catching – People are drawn to colorful and playful visuals
Do infographics impact SEO?
Infographics can have a positive impact on your search optimization efforts — as long as you understand the importance of on page and image optimization best practices. Simply creating an infographic and dropping it onto your website won’t yield results. In an ideal world, your infographic will be optimized, embedded in a blog post, with corresponding copy that relates to the infographic in question.
A key thing to remember is that Google won’t crawl text contained in an image. If you have an infographic that contains plenty of juicy information that will thrill your clients, always accompany the image with body copy explaining your information in detail.
Infographics are also a neat tool for link building – who doesn’t love linking to a visually appealing image?
Love ’em or hate ’em, infographics are the symbiotic relationship between information and graphical representation. It’s important to have these contrasting worlds blend seamlessly into each other in order to create something that has both aesthetics and information. Ultimately, infographic usage comes down to quality. If you produce a striking and clear infographic, you will have no problem getting the exposure infographics are known for generating.
Need a hand boosting your organic search traffic (with or without the use of infographics)? Say hey to the team at Method and Metric.