The Complete App Store Optimization Guide

The Complete App Store Optimization Guide

App store optimization techniques to boost downloads and drive conversions In 2017, there were 178 billion app downloads. That is a staggering number that is only projected to increase over time.  As social media use shows some decline while app downloads...
How To Handle Your Website Security

How To Handle Your Website Security

A hacked website can take on many looks. It can be as seemingly meaningless as adding spam to your header code to sell shoes or it can be as nefarious as collecting user data as a way to steal someone’s identity. When it comes to website security, you can’t take...
Recapping Paul Shapiro’s Reddit AMA (Ask Me Anything)

Recapping Paul Shapiro’s Reddit AMA (Ask Me Anything)

On Monday, April 15, 2019, Technical SEO Specialist Paul Shapiro invited the SEO community for an AMA (Ask Me Anything) hosted on the subreddit /r/TechSEO. For those who may not be aware, Paul is Head of SEO at Catalyst, which is a Search and Social agency. During his...
The Power Of Search Intent + Long Tail Keywords

The Power Of Search Intent + Long Tail Keywords

When an SEO agency is first hired for their services, on occasion the client will have a clear idea of particular keywords they would like to rank for in the SERPS. And many business owners are under the impression that terms with the highest search volume are the...
A Better Way To Measure Your SEO

A Better Way To Measure Your SEO

With any search optimization campaign, you probably focus on measuring your SEO effectiveness through monitoring keywords and their rankings. Showing up on the very first page of Google is seen as a “success” and nabbing that elusive top spot is deemed the ultimate...