by method metric | Oct 25, 2024 | Method and Metric, SEO Strategy
When it comes to search engines, Google is the undisputed big kid on campus, boasting 80.52% of searches in North America. So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”). But don’t let the small numbers fool you, optimizing for Bing and DuckDuckGo needs to be part of your SEO strategy.
by method metric | Sep 5, 2023 | SEO
We often get asked if keywords are still important for SEO. The answer is, yes. Keywords are the bedrock of SEO. Although despite being one of the easier concepts in SEO to grasp, keyword nuances often get missed. A shift in perspective can help. Instead of viewing... 
by Tania Cannarella | Jan 27, 2022 | SEO Strategy
With a new year comes a new plan to take over the world. We’re all sitting in front of our screens, dreaming new dreams for the year, including new ways on how we’ll make our mark online. For a marketer and SEO, this also means re-visiting client strategies, finding... 
by Jesse Ringer | Dec 3, 2021 | Technical SEO
Having your website crawled is an important step in the planning process, but when you have many pages to crawl, optimizing your website will ensure that crawl bots single out your website as important, keep your website at the top of their crawl list and ultimately... 
by Jesse Ringer | Oct 4, 2021 | SEO Strategy
Mobile is the new standard for online search, but most people don’t realize how true that is. 33 million people own a smartphone in Canada and as of 2020 the number of mobile internet users in Canada was 29.83 million. The mobile user experience has stood at the... 
by Tania Cannarella | Sep 10, 2021 | Technical SEO
Although there are many moving parts to an SEO strategy, ensuring that your technical SEO checklist is ticked will help you create a solid foundation for your page and ensure that your site is optimized to be crawled and indexed. Google is now hyper focused on... 
by Jesse Ringer | Feb 2, 2021 | Analytics, Technical SEO
In this post we’re going to explore the basics of Google Search Console and how this webmaster tool can help you understand and improve your search marketing.
by method metric | Dec 11, 2020 | Analytics, Technical SEO
Easily understand the way Google Indexes and resolve site indexing errors.
by Jesse Ringer | Jun 24, 2020 | Content + Keywords
In this guide, we’ll go over a step-by-step process showing you how to develop content to target Featured Snippets. Ready to learn? Let’s go!
