3 Ways To Tell If Your Backlinks Are High QualityBacklinks do not need to have each one of these tips to be considered high quality – two of them will do. And, if you can get all three (or any more attributes that influence a links value), rest assured the link to your website is definitely one worth keeping.
Linking to a Related SourceSearch engines consider many factors when determining the relevance of your site. Google places a higher value on your website if you link to another related site. Most importantly, determining the value of the content surrounding the anchor tag. Google and Bing pay close attention to the relevancy between a webpage and its links. Backlinks from relevant sources are also reliable as they provide an opportunity to target your potential visitors.
From A Trusted SourceTrusted backlinks are ones that come from a trusted source i.e. “an official website, a government website, a school website or, a website that has been around for a long time.” You want your sources to be from a reputable source. In the SEO world, this is known as Domain Authority. In other words, if a site has a high authority it can pass that authority onto your website because Google trusts that site. Search Engines can easily differentiate spammy websites versus trusted ones. They can tell when a website has been built specifically for paid backlinking, therefore, when determining high-quality backlinks versus low-quality ones, links from well known legitimate websites are ones to keep. There are many proper techniques that you can use to get quality backlinks to your site. Having interesting, well-written content is often the first step to organically build these links, as users will be inclined to share or link to your website. Backlinks have become one of the main building blocks of SEO, therefore, ensuring that your backlinks are good quality, in combination with many other SEO techniques is a great way to drive relevant traffic to your businesses’ website.
Included Keywords in Anchor TextAnchor texts are clickable words that link one site to another. You want websites that are linking to your site to be using your target keywords. A recent study shows that there is a relationship between the use of keywords in anchor texts and higher rankings. But it’s easy to get carried away with keywords in anchor texts. As previously mentioned, Google developed a filter, Google Penguin, which focuses on sites that have built backlinks with anchor text that matches the exact same keywords. But there have been several updates to the algorithm since and there’s a massive list that Backolink compiled to help you out with the best practices.
3 Ways to Build Quality BacklinksProducing quality content is the first step to natural link building. If you write great content, people will be more inclined to talk about it and share it. Spend time and effort on quality content as this will naturally encourage people to link to you. Keep in mind that even one quality post can gain many links to your website.
Relationships with Relevant Sites
Guest BloggingGuest blogging to build backlinks is tricky and can be viewed as spammy (if abused). However, if done correctly (see above), it is a great way to build links to your website. In order to ensure that you are guest blogging to properly improve your rankings and increase traffic to your site, we recommend:
- Guest blog with engaging content which encourages people to share
- Guest blog for relevant and reputable websites
- Guest blog links to other websites along with your own if the reader will benefit (add value!)
- Guest blog strategically to become a trusted online author.