How to Create Content That Converts and Engages
You’re diligently launching new online campaigns, consistently writing engaging blog posts and sending out weekly newsletters. Yet, your sales figures remain stagnant. Writing new content that aligns with your brand voice and strategically placing CTAs...
SEO in 2022 : What to Expect
With a new year comes a new plan to take over the world. We’re all sitting in front of our screens, dreaming new dreams for the year, including new ways on how we’ll make our mark online. For a marketer and SEO, this also means re-visiting client strategies, finding...
Tips for Better Crawl Rate Optimization
With trillions of webpages in existence, the internet is a crowded place. And Google is continuously trying to surface every piece of useful information. With that, Google must also manage its resources in order to efficiently crawl as much of the web as possible....
The Positive Effects of Mobile for SEO (UPDATED 2021)
Mobile is the new standard for online search, but most people don’t realize how true that is. 33 million people own a smartphone in Canada and as of 2020 the number of mobile internet users in Canada was 29.83 million. The mobile user experience has stood at the...
5 Non-ranking SEO factors that are still important
The key to any good SEO strategy is knowing what needs to be optimized and how it works with the other elements. Learn more about non ranking SEO factors here.
Recapping Paul Shapiro’s Reddit AMA (Ask Me Anything)
On Monday, April 15, 2019, Technical SEO Specialist Paul Shapiro invited the SEO community for an AMA (Ask Me Anything) hosted on the subreddit /r/TechSEO. For those who may not be aware, Paul is Head of SEO at Catalyst, which is a Search and Social agency. During his...
A Better Way To Measure Your SEO
With any search optimization campaign, you probably focus on measuring your SEO effectiveness through monitoring keywords and their rankings. Showing up on the very first page of Google is seen as a “success” and nabbing that elusive top spot is deemed the ultimate...