Optimizing Your Google My Business Features

Optimizing Your Google My Business Features

What is Google My Business and Why You Should Use It Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. By enhancing your GMB listing with accurate and rich information, your...
The Power Of Search Intent + Long Tail Keywords

The Power Of Search Intent + Long Tail Keywords

When an SEO agency is first hired for their services, on occasion the client will have a clear idea of particular keywords they would like to rank for in the SERPS. And many business owners are under the impression that terms with the highest search volume are the...
A Better Way To Measure Your SEO

A Better Way To Measure Your SEO

With any search optimization campaign, you probably focus on measuring your SEO effectiveness through monitoring keywords and their rankings. Showing up on the very first page of Google is seen as a “success” and nabbing that elusive top spot is deemed the ultimate...
SEO and Empathy: Creating More Accessible Websites

SEO and Empathy: Creating More Accessible Websites

Empathy is the ability to understand and share the feelings of another, to imagine what he or she might be thinking or feeling. In today’s digital world, empathy is a severely underused (if not completely unused) life skill. It’s something that we are taught at a...
How to know whether your ASO is working

How to know whether your ASO is working

One of the main things that can really make a difference between apps that are a success and apps that aren’t (apart from an initial really good idea) is app store optimization (ASO). People are downloading and using apps at an increasing rate. A 2017 study found that...
How To Future Proof Your Website

How To Future Proof Your Website

Life on the internet moves pretty quickly. Viral videos, memes, news… we’re in the age of fleeting interest. The same can be said about your website. Trends come and go in the blink of an eye. What was en vogue a couple of years ago, would get...