Mobile is the new standard for online search, but most people don’t realize how true that is. 33 million people own a smartphone in Canada and as of 2020 the number of mobile internet users in Canada was 29.83 million. The mobile user experience has stood at the...
In our last blog post, we discussed the importance of setting up eCommerce Google Analytics Tracking Reports if you run an online shop. Google Analytics is such a robust platform it’s usually a good idea to have a plan of what you are trying to achieve before...
When you set up an eCommerce website, you’ll want to manage and monitor your site and product activity. Google Analytics offers eCommerce tracking reports that give insight into how your online shop is performing with data on product transactions, average order value,...
Although there are many moving parts to an SEO strategy, ensuring that your technical SEO checklist is ticked will help you create a solid foundation for your page and ensure that your site is optimized to be crawled and indexed. Google is now hyper focused on the...
There is so much junk out there in the cyber world it is easy to get bogged down by unhelpful approaches to digital marketing and SEO. With overnight solutions and all in one software that promises to do the leg work for you, it’s easy to get distracted by empty...
It’s easy to become overwhelmed with the plethora of articles, blogs, and newsletters crowding your screens, filling your inbox with the latest in SEO search terms. Conversion rate, core web vitals, featured snippets…but what does it all mean? It may seem like...
SEO. It isn’t a magic kingdom that only expert marketers have the key to. Rather, it is a series of small steps that any business owner can take to optimize their presence online, and despite what you may have heard, does not have to be complicated to achieve. It does...
With a number of available tools online that track the health of your website, Google Search Console tops our list as the most all-encompassing, robust platform for insights from organic search. This means that Google Search Console provides insight on how your...
In today’s digital world, converting customers means everything from getting them to sign up for a newsletter to purchasing a product. On your website, it is imperative that your website is designed for the user experience. Monitor who is visiting your website,...
