How To Optimize Visual Content For Search
Humans are a visual species. We can’t help but be drawn into eye-catching imagery. But, this visual characteristic isn’t very effective if you’re trying to rank in Google. If you’re looking to optimize visual content for search, you need to...
What to Ask Your Web Designer Before Building a New Website
We’re often asked to help optimize a new website after it has gone live and hasn’t brought in the hoards of new customers it was meant to. When meeting with prospective clients in this situation the same problems keep coming up. There are a ton of...
The Secret Uses Of Screaming Frog
As an SEO agency, we’re always looking for ways to improve the way we audit and optimize a website. The Screaming Frog SEO Spider is definitely one of those tools that we use on a daily basis. If you are an SEO master or keen to optimize your own website,...
A/B Testing and How It Impacts SEO
A/B Testing, also known as split testing, is an experiment that involves creating two versions of a webpage and directing half of your audience to one version and the other half to the alternate version to determine which performs better.
How UX Can Positively Affect SEO
Search engines have been increasingly emphasizing UX, stating that traditional SEO strategies are a simply supporting role. For years we have ignored Google’s philosphy while trying to impress Google by designing websites to appeal to search bots and that...
Quality Over Quantity: Getting To Know The Value Of Your Website Backlinks
Updated July 31, 2020 Building quality backlinks is one of the most effective ways to improve your website’s visibility on major search engines. Backlinks are links from one website to another. This is important because if another site is sharing your site, search...
Tips to Make Your Website Mobile-Friendly
With almost 30% of traffic coming from mobile devices and over a billion people using the web on their phones, having a mobile-friendly website is worth your while. Think competitive advantage and you’re pretty much hitting the nail on the head when it...