The Complete App Store Optimization Guide

The Complete App Store Optimization Guide

App store optimization techniques to boost downloads and drive conversions In 2017, there were 178 billion app downloads. That is a staggering number that is only projected to increase over time.  As social media use shows some decline while app downloads...
How To Handle Your Website Security

How To Handle Your Website Security

A hacked website can take on many looks. It can be as seemingly meaningless as adding spam to your header code to sell shoes or it can be as nefarious as collecting user data as a way to steal someone’s identity. When it comes to website security, you can’t take...
Recapping Paul Shapiro’s Reddit AMA (Ask Me Anything)

Recapping Paul Shapiro’s Reddit AMA (Ask Me Anything)

On Monday, April 15, 2019, Technical SEO Specialist Paul Shapiro invited the SEO community for an AMA (Ask Me Anything) hosted on the subreddit /r/TechSEO. For those who may not be aware, Paul is Head of SEO at Catalyst, which is a Search and Social agency. During his...
Optimizing Your Google My Business Features

Optimizing Your Google My Business Features

What is Google My Business and Why You Should Use It Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. By enhancing your GMB listing with accurate and rich information, your...
SEO and Empathy: Creating More Accessible Websites

SEO and Empathy: Creating More Accessible Websites

Empathy is the ability to understand and share the feelings of another, to imagine what he or she might be thinking or feeling. In today’s digital world, empathy is a severely underused (if not completely unused) life skill. It’s something that we are taught at a...
The Art of Defining Your SEO Strategy

The Art of Defining Your SEO Strategy

When it comes to SEO, defining the strategy is a hard concept to truly understand. It’s big, seemingly vague, and it can feel like the target is always moving. So it’s easy to understand why choosing the “right” strategy, or any strategy at that, for a website can get...