How to Structure Your Site’s Navigation for Strong SEO and UX
The navigation of your website is undeniably one of its most important user interface (UI) features. It serves a dual purpose, enabling users to effortlessly find what they’re looking for while also facilitating the crawling process for search engines.
How to Build an SEO-Friendly Site Architecture
When it comes to the fundamental pieces of SEO, we often think of keywords, content, and links. But one component that is often overlooked is our site architecture.
What is a Content Hub and How to Leverage the Hub and Spoke Model
Are you looking to enhance your business’s online visibility and drive more traffic to your website? Setting up and leveraging a hub and spoke content hub is a powerful strategy to boost your SEO efforts.
How to Combine SEO and CRO for Lead Gen Success
SEO and CRO are important for lead generation because when used together, they increase website visibility and engagement and help improve conversion rates, working simultaneously to generate more leads. How? By using a combination of strategies to create a...
On-Page SEO Vs. Off-Page SEO: What’s The Difference
Everyone wants to be at the top of search engine results. The higher you rank, the easier it is to attract new customers. But that is much easier said than done and requires a targeted SEO strategy. But before building your strategy, it is important to understand how...
Search Intent: Implicit VS Explicit
We’ve learned over the years that Google is laser-focused on user experience. With every update, Google continues to focus on providing the very best user experience possible. This makes sense as they want people to continue coming back! Google prioritizes simplicity...
SEO in 2022 : What to Expect
With a new year comes a new plan to take over the world. We’re all sitting in front of our screens, dreaming new dreams for the year, including new ways on how we’ll make our mark online. For a marketer and SEO, this also means re-visiting client strategies, finding...