by method metric | May 29, 2023 | Content + Keywords, Content Writing, SEO, SEO Strategy
Are you looking to enhance your business’s online visibility and drive more traffic to your website? Setting up and leveraging a hub and spoke content hub is a powerful strategy to boost your SEO efforts.
by method metric | Apr 27, 2023 | Conversion Rate Optimization, SEO, SEO Strategy
SEO and CRO are important for lead generation because when used together, they increase website visibility and engagement and help improve conversion rates, working simultaneously to generate more leads. How? By using a combination of strategies to create a... 
by method metric | Jul 22, 2022 | SEO Strategy
Everyone wants to be at the top of search engine results. The higher you rank, the easier it is to attract new customers. But that is much easier said than done and requires a targeted SEO strategy. But before building your strategy, it is important to understand how... 
by Jesse Ringer | Feb 26, 2022 | SEO Strategy
We’ve learned over the years that Google is laser-focused on user experience. With every update, Google continues to focus on providing the very best user experience possible. This makes sense as they want people to continue coming back! Google prioritizes simplicity... 
by Tania Cannarella | Jan 27, 2022 | SEO Strategy
With a new year comes a new plan to take over the world. We’re all sitting in front of our screens, dreaming new dreams for the year, including new ways on how we’ll make our mark online. For a marketer and SEO, this also means re-visiting client strategies, finding... 
by Jesse Ringer | Oct 4, 2021 | SEO Strategy
Mobile is the new standard for online search, but most people don’t realize how true that is. 33 million people own a smartphone in Canada and as of 2020 the number of mobile internet users in Canada was 29.83 million. The mobile user experience has stood at the... 
by Tania Cannarella | Aug 13, 2021 | SEO, SEO Strategy, SEO Tools
SEO. It isn’t a magic kingdom that only expert marketers have the key to. Rather, it is a series of small steps that any business owner can take to optimize their presence online, and despite what you may have heard, does not have to be complicated to achieve. ... 
by Tania Cannarella | May 28, 2021 | SEO Strategy
In our last post “What is Click-Through Rate and How to Improve it For Paid Search” we covered all of the ins and outs of click-through rate. What it is, why it matters to SEO, and how you can improve your click-through rate in paid ads but where does CTR matter in... 
by Tania Cannarella | Jan 8, 2021 | SEO Strategy
Smartphones are a part of everyday life. You are probably reading this on your phone right now. You also probably do a ton of research, planning, and life-managing on it too. Gone are the days of T9 and 2D video games; people are now working, recipe building,... 