Click-Through Rate in Organic Search: Understanding and Improving It
In our last post “What is Click-Through Rate and How to Improve it For Paid Search” we covered all of the ins and outs of click-through rate. What it is, why it matters to SEO, and how you can improve your click-through rate in paid ads but where does CTR matter in...
Implement These 5 Methods to Optimize Your Mobile SEO Strategy
Smartphones are a part of everyday life. You are probably reading this on your phone right now. You also probably do a ton of research, planning, and life-managing on it too. Gone are the days of T9 and 2D video games; people are now working, recipe building,...
5 Non-ranking SEO factors that are still important
The key to any good SEO strategy is knowing what needs to be optimized and how it works with the other elements. Learn more about non ranking SEO factors here.
How to Fight Against the Rise of No-Click Search Results
No-click searches are on the rise in the Google SERP. So what does this mean for SEOs, digital marketers, and businesses alike?
Why You Need to Evolve Your SEO Strategy Beyond the Basics in 2020
In the decade ahead, basic search engine optimization will not be enough to drive success. To evolve with the times will require new strategies and creative thinking.
How to Perform a Competitor Analysis to Boost SEO
If you’re just starting out or need some new ideas on performing a competitor analysis for SEO then check out our detailed guide.
Sometimes Really Good Work Isn’t Enough – A Lesson About Client Relationships
There are times when you lose clients not for anything you did or didn’t do, but rather because of their poor processes, this is a lesson we learned about client relationships. We recently had a case like this where the client (the person signing our cheques each...
Why Alternative Search Engines Still Matter and How to Rank
When it comes to search engines, Google is the undisputed big kid on campus, boasting 80.52% of searches in North America. So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”). But don’t let the small numbers fool you, optimizing for Bing and DuckDuckGo needs to be part of your SEO strategy.