by Tania Cannarella | Jun 11, 2021 | SEO
With video being the latest content medium, it’s not surprising to check your screens and see various streaming stories, video clips and video ads taking up air time. Although an entertaining and engaging way to tell a story, does video have any effect on...
READ MORE by Tania Cannarella | Jun 4, 2021 | Digital Marketing, Local SEO, SEO
If you own a business, and you are online, chances are that you’ve received a negative Google review. The urge to retaliate after a customer has left your business a bad review online can be tempting but the secret to maintaining your reputation online is...
READ MORE by Tania Cannarella | May 28, 2021 | click-through rate, Google Search Console, Method and Metric, SEO
In our last post “What is Click-Through Rate and How to Improve it For Paid Search” we covered all of the ins and outs of click-through rate. What it is, why it matters to SEO, and how you can improve your click-through rate in paid ads but where does CTR...
READ MORE by Tania Cannarella | May 24, 2021 | click-through rate, SEO, SEO Strategy
If you’ve been analyzing your data and have noticed recent drops in your click-through rate, you’re probably wondering why. Click-through rate is an important metric when measuring the success of your call to action button, or online campaign. Firstly, what...
READ MORE by Tania Cannarella | May 14, 2021 | SEO
With a big a lot of marketing experience under her belt and an eagerness every day to dive deeper into the world of digital, Theo has happily joined our team with a solid background in marketing and a thirst for Canadian adventure! Originally from the UK,...
READ MORE by Tania Cannarella | Apr 30, 2021 | Method and Metric, SEO, Shopify SEO
With an increase of retailers moving towards online platforms, Shopify has made selling online more accessible to professionals and amateurs alike. Shopify has created a robust platform to assist everyone in becoming more visible in the virtual world. As an...
READ MORE by Tania Cannarella | Apr 26, 2021 | Digital Marketing, Google Search Console, Local SEO, SEO, SEO Strategy
We’ve learned over the years that Google is laser focused on user experience. With every recent update, Google has been focused on creating an out-of-this-world, seamless, user experience. Which makes sense, they want people to continue to come back to them!...
READ MORE by Tania Cannarella | Apr 16, 2021 | Local SEO, Mobile SEO, News, SEO
Google My Business has introduced an abundance of free tools to help small-medium-sized businesses get more eyes on their services and products. GMB products are one of these tools and allow SMB to showcase their products right on the Google search...
READ MORE by Tania Cannarella | Apr 9, 2021 | analytics, Indexing, keywords, SEO, SEO Tools
SEO tools take out the tedious work of sifting through data for information on our analytics. They allow you to see where there are gaps in your website, determine what part of your marketing strategy is working and help you identify areas of...
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