by Tania Cannarella | Jan 27, 2022 | Content Writing, Digital Marketing, keywords, Local SEO, Method and Metric
With a new year comes a new plan to take over the world. We’re all sitting in front of our screens, dreaming new dreams for the year, including new ways on how we’ll make our mark online. For a marketer and SEO, this also means re-visiting client strategies,...
READ MORE by Tania Cannarella | Oct 15, 2021 | SEO
Sahar joined the Method + Metric team as a remote marketing strategist a year ago, and went from a packed office of 15 at BC Tech to a remote position on a brand new team, amidst the pandemic. Sahar worked remotely, via many zoom calls, but never having the...
READ MORE by Tania Cannarella | Sep 24, 2021 | analytics, Method and Metric, SEO, SEO Tools
In our last blog post, we discussed the importance of setting up eCommerce Google Analytics Tracking Reports if you run an online shop. Google Analytics is such a robust platform it’s usually a good idea to have a plan of what you are trying to achieve...
READ MORE by Tania Cannarella | Sep 17, 2021 | analytics, Method and Metric, SEO Tools
When you set up an eCommerce website, you’ll want to manage and monitor your site and product activity. Google Analytics offers eCommerce tracking reports that give insight into how your online shop is performing with data on product transactions, average...
READ MORE by Tania Cannarella | Sep 10, 2021 | Indexing, SEO Strategy
Although there are many moving parts to an SEO strategy, ensuring that your technical SEO checklist is ticked will help you create a solid foundation for your page and ensure that your site is optimized to be crawled and indexed. Google is now hyper...
READ MORE by Tania Cannarella | Aug 27, 2021 | analytics, Digital Marketing, SEO, SEO Strategy
There is so much junk out there in the cyber world it is easy to get bogged down by unhelpful approaches to digital marketing and SEO. With overnight solutions and all in one software that promises to do the leg work for you, it’s easy to get distracted by...
READ MORE by Tania Cannarella | Aug 20, 2021 | Digital Marketing, Method and Metric, News, SEO, SEO Strategy
It’s easy to become overwhelmed with the plethora of articles, blogs, and newsletters crowding your screens, filling your inbox with the latest in SEO search terms. Conversion rate, core web vitals, featured snippets…but what does it all...
READ MORE by Tania Cannarella | Aug 13, 2021 | Local SEO, SEO, SEO Strategy, SEO Tools
SEO. It isn’t a magic kingdom that only expert marketers have the key to. Rather, it is a series of small steps that any business owner can take to optimize their presence online, and despite what you may have heard, does not have to be complicated to...
READ MORE by Tania Cannarella | Aug 6, 2021 | click-through rate, Google Search Console, Indexing, SEO Tools
With a number of available tools online that track the health of your website, Google Search Console tops our list as the most all-encompassing, robust platform for insights from organic search. This means that Google Search Console provides insight on how...
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