by Tania Cannarella | Sep 17, 2021 | analytics, Method and Metric, SEO Tools
When you set up an ecommerce website, you’ll want to manage and monitor your site and product activity. Google Analytics offers ecommerce tracking reports that give insight to your ecommerce platform and can provide you with helpful details such as product...
READ MORE by Tania Cannarella | Sep 10, 2021 | Indexing, SEO Strategy
Although there are many moving parts to an SEO strategy, ensuring that your technical SEO checklist is ticked will help you create a solid foundation for your page and ensure that your site is optimized to be crawled and indexed. Google is now hyper...
READ MORE by Tania Cannarella | Sep 7, 2021 | Digital Marketing, Indexing, SEO, SEO Strategy
Having your website crawled is an important step in the planning process, but when you have many pages to crawl, optimizing your website will ensure that crawl bots single out your website as important, keep your website at the top of their crawl list and...
READ MORE by Tania Cannarella | Aug 27, 2021 | analytics, Digital Marketing, SEO, SEO Strategy
There is so much junk out there in the cyber world it is easy to get bogged down by unhelpful approaches to digital marketing and SEO. With overnight solutions and all in one software that promises to do the leg work for you, it’s easy to get distracted by...
READ MORE by Tania Cannarella | Aug 20, 2021 | Digital Marketing, Method and Metric, News, SEO, SEO Strategy
It’s easy to become overwhelmed with the plethora of articles, blogs, and newsletters crowding your screens, filling your inbox with the latest in SEO search terms. Conversion rate, core web vitals, featured snippets…but what does it all...
READ MORE by Tania Cannarella | Aug 13, 2021 | Local SEO, SEO, SEO Strategy, SEO Tools
SEO. It isn’t a magic kingdom that only expert marketers have the key to. Rather, it is a series of small steps that any business owner can take to optimize their presence online, and despite what you may have heard, does not have to be complicated to...
READ MORE by Tania Cannarella | Aug 6, 2021 | click-through rate, Google Search Console, Indexing, SEO Tools
With a number of available tools online that track the health of your website, Google Search Console tops our list as the most all-encompassing, robust platform for insights from organic search. This means that Google Search Console provides insight on how...
READ MORE by Tania Cannarella | Jul 30, 2021 | Content Writing, Method and Metric, SEO, SEO Strategy
When was the last time you visited an old blog post? While you are busy publishing new content weekly, posts that you’ve written 2 or more years ago often get buried in your history, never to be touched again. But these posts have a shelf life – 2...
READ MORE by Tania Cannarella | Jul 24, 2021 | Digital Marketing, Method and Metric, SEO, SEO Strategy, UX and SEO
In today’s digital world, converting customers means everything from getting them to sign up for a newsletter to purchasing a product. On your website, it is imperative that your website is designed for the user experience. Monitor who is visiting your...
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