by Tania Cannarella | Jan 11, 2023 | Content Writing
From concept to editing to publishing, it can take over 8hrs complete one blog and that’s if you’re organized. Refreshing content not only takes significantly less time but with a few small adjustments, these old posts can be revived and used as a powerful tool in... 
by Tania Cannarella | Jan 27, 2022 | SEO Strategy
With a new year comes a new plan to take over the world. We’re all sitting in front of our screens, dreaming new dreams for the year, including new ways on how we’ll make our mark online. For a marketer and SEO, this also means re-visiting client strategies, finding... 
by Tania Cannarella | Sep 24, 2021 | Analytics, Ecommerce
In our last blog post, we discussed the importance of setting up eCommerce Google Analytics Tracking Reports if you run an online shop. Google Analytics is such a robust platform it’s usually a good idea to have a plan of what you are trying to achieve before... 
by Tania Cannarella | Sep 17, 2021 | Analytics, Ecommerce
When you set up an eCommerce website, you’ll want to manage and monitor your site and product activity. Google Analytics offers eCommerce tracking reports that give insight into how your online shop is performing with data on product transactions, average order value,... 
by Tania Cannarella | Sep 10, 2021 | Technical SEO
Although there are many moving parts to an SEO strategy, ensuring that your technical SEO checklist is ticked will help you create a solid foundation for your page and ensure that your site is optimized to be crawled and indexed. Google is now hyper focused on... 
by Tania Cannarella | Aug 27, 2021 | Analytics
There is so much junk out there in the cyber world it is easy to get bogged down by unhelpful approaches to digital marketing and SEO. With overnight solutions and all in one software that promises to do the leg work for you, it’s easy to get distracted by empty... 
by Tania Cannarella | Aug 20, 2021 | SEO
It’s easy to become overwhelmed with the plethora of articles, blogs, and newsletters crowding your screens, filling your inbox with the latest in SEO search terms. Conversion rate, core web vitals, featured snippets…but what does it all mean? It may... 
by Tania Cannarella | Aug 13, 2021 | SEO, SEO Strategy, SEO Tools
SEO. It isn’t a magic kingdom that only expert marketers have the key to. Rather, it is a series of small steps that any business owner can take to optimize their presence online, and despite what you may have heard, does not have to be complicated to achieve. ... 
by Tania Cannarella | Aug 6, 2021 | Analytics, Technical SEO
With a number of available tools online that track the health of your website, Google Search Console tops our list as the most all-encompassing, robust platform for insights from organic search. This means that Google Search Console provides insight on how your... 