The Art of Defining Your SEO Strategy

The Art of Defining Your SEO Strategy

When it comes to SEO, defining the strategy is a hard concept to truly understand. It’s big, seemingly vague, and it can feel like the target is always moving. So it’s easy to understand why choosing the “right” strategy, or any strategy at that, for a website can get...
A/B Testing and How It Impacts SEO

A/B Testing and How It Impacts SEO

A/B Testing, also known as split testing, is an experiment that involves creating two versions of a webpage and directing half of your audience to one version and the other half to the alternate version to determine which performs better.