The Human Side of SEO
SEO isn’t just about search engines—it’s about people. Every keyword represents a question, every page a promise to help. The most successful brands know how to balance technical strategy with genuine connection.
This series dives into the human side of SEO: the psychology behind searches, the emotions driving engagement, and the trust that turns visitors into loyal customers. Because when you optimize for people first, the rankings tend to follow.
SEO and Empathy: Creating More Accessible Websites
Empathy is the ability to understand and share the feelings of another, to imagine what he or she might be thinking or feeling. In today’s digital world, empathy is a severely underused (if not...
4 Questions to Ask When Choosing the Right E-commerce CMS
Do you feel adrift in the busy sea of content management systems (CMS)? Let us be your compass to sail you towards the right e-commerce CMS for your business! There are many e-commerce solutions...
4 Easy Ways To Optimize Your Shopify Site for Ultimate Reach
Shopify has quickly become the go-to place for anyone looking to open an e-Commerce business these days. They take the hassle out of getting a website up quickly with domain registration, hosting,...
ASO Metrics Guide: Measure What Matters
When it comes to selling an app online, there’s nothing more important than being able to measure the success of your campaign. And if you hire a reputable ASO agency to do the heavy lifting for...
The Art of Defining Your SEO Strategy
When it comes to SEO strategy, defining it is a hard concept to truly understand. It’s big, seemingly vague, and it can feel like the target is always moving. So it’s easy to understand why choosing...
How to know whether your ASO is working
One of the main things that can really make a difference between apps that are a success and apps that aren’t (apart from an initial really good idea) is app store optimization (ASO). People are...
Hiring An SEO Agency: Seven Questions To Get You Started
Search engine optimization (SEO) is one of the most effective, long-term marketing strategies available to a business. Okay, we’re slightly biased, but we truly believe that anyone from independent...
How To Future Proof Your Website
Life on the internet moves pretty quickly. Viral videos, memes, news... we're in the age of fleeting interest. The same can be said about your website. Trends come and go in the blink of an eye....
How To Optimize Visual Content For Search
Humans are a visual species. We can't help but be drawn into eye-catching imagery. But, this visual characteristic isn't very effective if you're trying to rank in Google. If you're looking to...
What to Ask Your Web Designer Before Building a New Website
We're often asked to help optimize a new website after it has gone live and hasn't brought in the hoards of new customers it was meant to. When meeting with prospective clients in this situation the...
The Value Behind Long-Tail Keywords
Here's What We Know As of October 2015, Google has been using a machine-learning artificial intelligence system called RankBrain. The main driver for the use of this new algorithm has to do with the...
The Secret Uses Of Screaming Frog
As an SEO agency, we're always looking for ways to improve the way we audit and optimize a website. The Screaming Frog SEO Spider is definitely one of those tools that we use on a daily basis. If...
The Rise of Ad Blocking and the Need to get Back to Good SEO
Ad blocking has fast become mainstream, due in part to spoof's from South Park, a feature on NBC's Today Show, and being discussed by Howard Stern. It's no wonder that ad blockers have made media...
A/B Testing and How It Impacts SEO
A/B Testing, also known as split testing, is an experiment that involves creating two versions of a webpage and directing half of your audience to one version and the other half to the alternate version to determine which performs better.
How UX Can Positively Affect SEO
Search engines have been increasingly emphasizing UX, stating that traditional SEO strategies are a simply supporting role. For years we have ignored Google's philosphy while trying to impress...
Quality Over Quantity: Getting To Know The Value Of Your Website Backlinks
Updated July 31, 2020 Building quality backlinks is one of the most effective ways to improve your website’s visibility on major search engines. Backlinks are links from one website to another. This...
Tips to Make Your Website Mobile-Friendly
With almost 30% of traffic coming from mobile devices and over a billion people using the web on their phones, having a mobile-friendly website is worth your while. Think competitive advantage and...
Helpful SEO Tools To Save You Time
Throughout our years working in SEO, we've discovered some pretty amazing tools (mostly from other SEO pros and tech experts) that have helped us identify potential SEO issues and a couple that...