The Human Side of SEO

SEO vs AI: Are Traditional SEO Signals Still Relevant?

Google’s AI-powered Search Generative Experience (SGE) and AI Overviews are transforming the way people interact with search results

AI Optimization (AIO): The Future of SEO

It’s not news that Artificial Intelligence (AI) is transforming how people search, shop, and interact online.

The 6 Best SEO Tools for Audits and Reports

Search engine optimization isn’t an exact science, and there are hundreds of ways to complete the...
Optimizing Your Google My Business Features

Optimizing Your Google My Business Features

What is Google My Business and Why You Should Use It Google My Business (GMB) is a free tool offered...
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The Power Of Search Intent + Long Tail Keywords

The Power Of Search Intent + Long Tail Keywords

When an SEO agency is first hired for their services, on occasion the client will have a clear idea of...
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A Better Way To Measure Your SEO

A Better Way To Measure Your SEO

With any search optimization campaign, you probably focus on measuring your SEO effectiveness through monitoring keywords and their rankings. Showing...
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SEO and Empathy: Creating More Accessible Websites

SEO and Empathy: Creating More Accessible Websites

Empathy is the ability to understand and share the feelings of another, to imagine what he or she might be...
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4 Questions to Ask When Choosing the Right E-commerce CMS

4 Questions to Ask When Choosing the Right E-commerce CMS

Do you feel adrift in the busy sea of content management systems (CMS)? Let us be your compass to sail...
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4 Easy Ways To Optimize Your Shopify Site for Ultimate Reach

4 Easy Ways To Optimize Your Shopify Site for Ultimate Reach

Shopify has quickly become the go-to place for anyone looking to open an e-Commerce business these days. They take the...
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ASO Metrics Guide: Measure What Matters

ASO Metrics Guide: Measure What Matters

When it comes to selling an app online, there’s nothing more important than being able to measure the success of...
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The Art of Defining Your SEO Strategy

The Art of Defining Your SEO Strategy

When it comes to SEO, defining the strategy is a hard concept to truly understand. It’s big, seemingly vague, and...
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How to know whether your ASO is working

How to know whether your ASO is working

One of the main things that can really make a difference between apps that are a success and apps that...
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Hiring An SEO Agency: Seven Questions To Get You Started

Hiring An SEO Agency: Seven Questions To Get You Started

Search engine optimization (SEO) is one of the most effective, long-term marketing strategies available to a business. Okay, we’re slightly...
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How To Future Proof Your Website

How To Future Proof Your Website

Life on the internet moves pretty quickly. Viral videos, memes, news... we're in the age of fleeting interest. The same...
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How To Optimize Visual Content For Search

How To Optimize Visual Content For Search

Humans are a visual species. We can't help but be drawn into eye-catching imagery. But, this visual characteristic isn't very...
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What to Ask Your Web Designer Before Building a New Website

What to Ask Your Web Designer Before Building a New Website

We're often asked to help optimize a new website after it has gone live and hasn't brought in the hoards...
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The Value Behind Long-Tail Keywords

The Value Behind Long-Tail Keywords

Here's What We Know As of October 2015, Google has been using a machine-learning artificial intelligence system called RankBrain. The...
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The Secret Uses Of Screaming Frog

The Secret Uses Of Screaming Frog

As an SEO agency, we're always looking for ways to improve the way we audit and optimize a website. The Screaming...
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The Rise of Ad Blocking and the Need to get Back to Good SEO

The Rise of Ad Blocking and the Need to get Back to Good SEO

Ad blocking has fast become mainstream, due in part to spoof's from South Park, a feature on NBC's Today Show,...
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A/B Testing and How It Impacts SEO

A/B Testing and How It Impacts SEO

A/B Testing, also known as split testing, is an experiment that involves creating two versions of a webpage and directing...
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How UX Can Positively Affect SEO

How UX Can Positively Affect SEO

Search engines have been increasingly emphasizing UX, stating that traditional SEO strategies are a simply supporting role. For years we...
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Quality Over Quantity: Getting To Know The Value Of Your Website Backlinks

Quality Over Quantity: Getting To Know The Value Of Your Website Backlinks

Updated July 31, 2020 Building quality backlinks is one of the most effective ways to improve your website’s visibility on...
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Tips to Make Your Website Mobile-Friendly

Tips to Make Your Website Mobile-Friendly

With almost 30% of traffic coming from mobile devices and over a billion people using the web on their phones,...
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