The Human Side of SEO
SEO isn’t just about search engines—it’s about people. Every keyword represents a question, every page a promise to help. The most successful brands know how to balance technical strategy with genuine connection.
This series dives into the human side of SEO: the psychology behind searches, the emotions driving engagement, and the trust that turns visitors into loyal customers. Because when you optimize for people first, the rankings tend to follow.
How to Perform a Content Audit of Your Website
This is part two of our content audit miniseries. You can read the first installment here: Why you should conduct...
Read More
Why You Should Conduct A Content Audit
Content marketing is a practice that’s grown quickly over recent years. A survey of 500 US businesses found that 53%...
Read More
Optimizing Your Google My Business Features
What is Google My Business and Why You Should Use It Google My Business (GMB) is a free tool offered...
Read More
The Power Of Search Intent + Long Tail Keywords
When an SEO agency is first hired for their services, on occasion the client will have a clear idea of...
Read More
A Better Way To Measure Your SEO
With any search optimization campaign, you probably focus on measuring your SEO effectiveness through monitoring keywords and their rankings. Showing...
Read More
SEO and Empathy: Creating More Accessible Websites
Empathy is the ability to understand and share the feelings of another, to imagine what he or she might be...
Read More
4 Questions to Ask When Choosing the Right E-commerce CMS
Do you feel adrift in the busy sea of content management systems (CMS)? Let us be your compass to sail...
Read More
4 Easy Ways To Optimize Your Shopify Site for Ultimate Reach
Shopify has quickly become the go-to place for anyone looking to open an e-Commerce business these days. They take the...
Read More
ASO Metrics Guide: Measure What Matters
When it comes to selling an app online, there’s nothing more important than being able to measure the success of...
Read More
The Art of Defining Your SEO Strategy
When it comes to SEO, defining the strategy is a hard concept to truly understand. It’s big, seemingly vague, and...
Read More
How to know whether your ASO is working
One of the main things that can really make a difference between apps that are a success and apps that...
Read More
Hiring An SEO Agency: Seven Questions To Get You Started
Search engine optimization (SEO) is one of the most effective, long-term marketing strategies available to a business. Okay, we’re slightly...
Read More
How To Future Proof Your Website
Life on the internet moves pretty quickly. Viral videos, memes, news... we're in the age of fleeting interest. The same...
Read More
How To Optimize Visual Content For Search
Humans are a visual species. We can't help but be drawn into eye-catching imagery. But, this visual characteristic isn't very...
Read More
What to Ask Your Web Designer Before Building a New Website
We're often asked to help optimize a new website after it has gone live and hasn't brought in the hoards...
Read More
The Value Behind Long-Tail Keywords
Here's What We Know As of October 2015, Google has been using a machine-learning artificial intelligence system called RankBrain. The...
Read More
The Secret Uses Of Screaming Frog
As an SEO agency, we're always looking for ways to improve the way we audit and optimize a website. The Screaming...
Read More
The Rise of Ad Blocking and the Need to get Back to Good SEO
Ad blocking has fast become mainstream, due in part to spoof's from South Park, a feature on NBC's Today Show,...
Read More
A/B Testing and How It Impacts SEO
A/B Testing, also known as split testing, is an experiment that involves creating two versions of a webpage and directing...
Read More
How UX Can Positively Affect SEO
Search engines have been increasingly emphasizing UX, stating that traditional SEO strategies are a simply supporting role. For years we...
Read More