The Human Side of SEO

Why Alternative Search Engines Still Matter and How to Rank

When it comes to search engines, Google is the undisputed big kid on campus, boasting 80.52% of searches in North America. So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”). But don’t let the small numbers fool you, optimizing for Bing and DuckDuckGo needs to be part of your SEO strategy.

On-Page SEO Vs. Off-Page SEO

On-Page SEO Vs. Off-Page SEO   Everyone wants to be at the top of search engine results....

What Is Keyword Cannibalization and How to Avoid It

What Is Keyword Cannibalization and How to Avoid It If you optimize multiple pages on your website...
KPIs To Help Measure SEO Success

KPIs To Help Measure SEO Success

SEO success is defined by many moving parts, and although SEO is an umbrella term, we have the ability to...
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Search Intent: Implicit VS Explicit

Search Intent: Implicit VS Explicit

We’ve learned over the years that Google is laser-focused on user experience. With every update, Google continues to focus on...
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SEO in 2022 : What to Expect

SEO in 2022 : What to Expect

With a new year comes a new plan to take over the world. We’re all sitting in front of our...
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Tips for Better Crawl Rate Optimization

Tips for Better Crawl Rate Optimization

With trillions of webpages in existence, the internet is a crowded place. And Google is continuously trying to surface every...
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The Positive Effects of Mobile for SEO (UPDATED 2021)

The Positive Effects of Mobile for SEO (UPDATED 2021)

Mobile is the new standard for online search, but most people don't realize how true that is. 33 million people...
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Ditch the Basics : 5 Advanced Ecommerce Google Reports You’ll Want for Your Online Business

Ditch the Basics : 5 Advanced Ecommerce Google Reports You’ll Want for Your Online Business

In our last blog post, we discussed the importance of setting up eCommerce Google Analytics Tracking Reports if you run...
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Why You’ll Want to Set Up Ecommerce Google Analytics Tracking Reports for Your Business

Why You’ll Want to Set Up Ecommerce Google Analytics Tracking Reports for Your Business

When you set up an eCommerce website, you’ll want to manage and monitor your site and product activity. Google Analytics...
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A Technical SEO Checklist (2021)

A Technical SEO Checklist (2021)

Although there are many moving parts to an SEO strategy, ensuring that your technical SEO checklist is ticked will help...
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5 Analytics Mistakes You Are Making Right Now

5 Analytics Mistakes You Are Making Right Now

There is so much junk out there in the cyber world it is easy to get bogged down by unhelpful...
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SEO Terms You Should Know in 2021

SEO Terms You Should Know in 2021

It’s easy to become overwhelmed with the plethora of articles, blogs, and newsletters crowding your screens, filling your inbox with...
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Free Ways to Optimize Your Site

Free Ways to Optimize Your Site

SEO. It isn’t a magic kingdom that only expert marketers have the key to. Rather, it is a series of...
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Unique Insights Available in Google Search Console

Unique Insights Available in Google Search Console

With a number of available tools online that track the health of your website, Google Search Console tops our list...
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The Ultimate Guide to Conversion Rate Optimization (CRO)

The Ultimate Guide to Conversion Rate Optimization (CRO)

In today's digital world, converting customers means everything from getting them to sign up for a newsletter to purchasing a...
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What is a CMS and Why Your Business Needs One

What is a CMS and Why Your Business Needs One

In today's business climate a content management system (CMS) is a fundamental part of hosting and storing information online and...
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How to Ensure Your Data is Clean

How to Ensure Your Data is Clean

Google Analytics is a great tool for analyzing data, but the data is rarely 100% clean. Oftentimes it’s filled with...
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Does Blogging Actually Improve SEO? 6 Ways It Does.

Does Blogging Actually Improve SEO? 6 Ways It Does.

If you’ve browsed the internet lately, you’ve probably noticed that everyone is handing out advice for free. We’ve come a...
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Keyword Research : Find the Best Keywords for Your Business

Keyword Research : Find the Best Keywords for Your Business

Keyword research doesn’t have to be difficult. When finding the right keywords for your business, there is no need for...
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How Does Video Content Affect SEO

How Does Video Content Affect SEO

With video being the latest content medium, it’s not surprising to check your screens and see various streaming stories, video...
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5 Great Ways to Respond to a Negative Google Review

5 Great Ways to Respond to a Negative Google Review

If you own a business, and you are online, chances are that you’ve received a negative Google review. The urge...
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Click-Through Rate in Organic Search: Understanding and Improving It

Click-Through Rate in Organic Search: Understanding and Improving It

In our last post “What is Click-Through Rate and How to Improve it For Paid Search” we covered all of...
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