The Human Side of SEO
SEO isn’t just about search engines—it’s about people. Every keyword represents a question, every page a promise to help. The most successful brands know how to balance technical strategy with genuine connection.
This series dives into the human side of SEO: the psychology behind searches, the emotions driving engagement, and the trust that turns visitors into loyal customers. Because when you optimize for people first, the rankings tend to follow.
The Interconnected World of Website Accessibility and SEO
Today, having an accessible website is not only important, but required, and for a good reason. Website accessibility guarantees a...
Read More
What is the Canadian Digital Adoption Program, and How Can it Help Your SEO?
CDAP is deigned to get your business online or adopt new digital tech.
Read More
7 Shopify Edition Releases That I’m Excited About in 2023
Shopify recently released its latest list of product updates to help businesses build for the long term.
Read More
The Impact of Updating Old Blog Posts for SEO
From concept to editing to publishing, it can take over 8hrs complete one blog and that’s if you’re organized. Refreshing...
Read More
A Comprehensive Guide To Set Up Google Analytics 4
This is your complete guide to setting up Google Analytics 4 (GA4). By reading and following the directions in this...
Read More
KPIs To Help Measure SEO Success
SEO success is defined by many moving parts, and although SEO is an umbrella term, we have the ability to...
Read More
Search Intent: Implicit VS Explicit
We’ve learned over the years that Google is laser-focused on user experience. With every update, Google continues to focus on...
Read More
SEO in 2022 : What to Expect
With a new year comes a new plan to take over the world. We’re all sitting in front of our...
Read More
Tips for Better Crawl Rate Optimization
With trillions of webpages in existence, the internet is a crowded place. And Google is continuously trying to surface every...
Read More
The Positive Effects of Mobile for SEO (UPDATED 2021)
Mobile is the new standard for online search, but most people don't realize how true that is. 33 million people...
Read More
Ditch the Basics : 5 Advanced Ecommerce Google Reports You’ll Want for Your Online Business
In our last blog post, we discussed the importance of setting up eCommerce Google Analytics Tracking Reports if you run...
Read More
Why You’ll Want to Set Up Ecommerce Google Analytics Tracking Reports for Your Business
When you set up an eCommerce website, you’ll want to manage and monitor your site and product activity. Google Analytics...
Read More
A Technical SEO Checklist (2021)
Although there are many moving parts to an SEO strategy, ensuring that your technical SEO checklist is ticked will help...
Read More
5 Analytics Mistakes You Are Making Right Now
There is so much junk out there in the cyber world it is easy to get bogged down by unhelpful...
Read More
SEO Terms You Should Know in 2021
It’s easy to become overwhelmed with the plethora of articles, blogs, and newsletters crowding your screens, filling your inbox with...
Read More
Free Ways to Optimize Your Site
SEO. It isn’t a magic kingdom that only expert marketers have the key to. Rather, it is a series of...
Read More
Unique Insights Available in Google Search Console
With a number of available tools online that track the health of your website, Google Search Console tops our list...
Read More
The Ultimate Guide to Conversion Rate Optimization (CRO)
In today's digital world, converting customers means everything from getting them to sign up for a newsletter to purchasing a...
Read More
What is a CMS and Why Your Business Needs One
In today's business climate a content management system (CMS) is a fundamental part of hosting and storing information online and...
Read More
How to Ensure Your Data is Clean
Google Analytics is a great tool for analyzing data, but the data is rarely 100% clean. Oftentimes it’s filled with...
Read More