Free Ways to Optimize Your Site

Free Ways to Optimize Your Site

SEO. It isn’t a magic kingdom that only expert marketers have the key to. Rather, it is a series of small steps that any business owner can take to optimize their presence online, and despite what you may have heard, does not have to be complicated to achieve. It does...
What is a CMS and Why Your Business Needs One

What is a CMS and Why Your Business Needs One

In today’s business climate a content management system (CMS) is a fundamental part of hosting and storing information online and a huge asset to your business. CMS platforms allow businesses to create, host and update their website in an easy, one-stop-shop...
How to Ensure Your Data is Clean

How to Ensure Your Data is Clean

Google Analytics is a great tool for analyzing data, but the data is rarely 100% clean. Oftentimes it’s filled with spam, inaccurate links, and misrepresented numbers that do not provide less than a clear picture of your performance online.  Having clean data is...
5 Great Ways to Respond to a Negative Google Review

5 Great Ways to Respond to a Negative Google Review

If you own a business, and you are online, chances are that you’ve received a negative Google review. The urge to retaliate after a customer has left your business a bad review online can be tempting but the secret to maintaining your reputation online is all about...