In today’s business climate a content management system (CMS) is a fundamental part of hosting and storing information online and a huge asset to your business. CMS platforms allow businesses to create, host and update their website in an easy, one-stop-shop...
Google Analytics is a great tool for analyzing data, but the data is rarely 100% clean. Oftentimes it’s filled with spam, inaccurate links, and misrepresented numbers that do not provide less than a clear picture of your performance online. Having clean data is...
If you’ve browsed the internet lately, you’ve probably noticed that everyone is handing out advice for free. We’ve come a long way from Justin Hall’s notes on his personal life and with everything from flowers, to baking, to tech, businesses owners and hobbyists alike...
Keyword research doesn’t have to be difficult. When finding the right keywords for your business, there is no need for guessing or taking a stab in the dark. We’ve outlined a foolproof way to understand your business offerings and begin to create a keyword map that is...
With video being the latest content medium, it’s not surprising to check your screens and see various streaming stories, video clips and video ads taking up air time. Although an entertaining and engaging way to tell a story, does video have any effect on SEO? We’re...
If you own a business, and you are online, chances are that you’ve received a negative Google review. The urge to retaliate after a customer has left your business a bad review online can be tempting but the secret to maintaining your reputation online is all about...
In our last post “What is Click-Through Rate and How to Improve it For Paid Search” we covered all of the ins and outs of click-through rate. What it is, why it matters to SEO, and how you can improve your click-through rate in paid ads but where does CTR matter in...
If you’ve been analyzing your data and have noticed recent drops in your click-through rate, you’re probably wondering why. Click-through rate is an important metric when measuring the success of your call to action button, or online campaign. Firstly, what is a...
With a big a lot of marketing experience under her belt and an eagerness every day to dive deeper into the world of digital, Theo has happily joined our team with a solid background in marketing and a thirst for Canadian adventure! Originally from the UK, Theo has...
