by method metric | Oct 25, 2024 | Method and Metric, SEO Strategy
When it comes to search engines, Google is the undisputed big kid on campus, boasting 80.52% of searches in North America. So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”). But don’t let the small numbers fool you, optimizing for Bing and DuckDuckGo needs to be part of your SEO strategy.
by Jesse Ringer | Sep 17, 2024 | Analytics
Now more than ever, it’s important to use every tool at our disposal for tracking SEO. With the importance of a strong digital presence, being online isn’t just an option anymore—it’s a necessity. If you’re not online or not properly positioned, you risk missing... 
by method metric | Oct 3, 2023 | Content Writing, Conversion Rate Optimization, Method and Metric, SEO
You’re diligently launching new online campaigns, consistently writing engaging blog posts and sending out weekly newsletters. Yet, your sales figures remain stagnant. Writing new content that aligns with your brand voice and strategically placing CTAs... 
by Tania Cannarella | Jan 27, 2022 | SEO Strategy
With a new year comes a new plan to take over the world. We’re all sitting in front of our screens, dreaming new dreams for the year, including new ways on how we’ll make our mark online. For a marketer and SEO, this also means re-visiting client strategies, finding... 
by Jesse Ringer | Dec 3, 2021 | Technical SEO
Having your website crawled is an important step in the planning process, but when you have many pages to crawl, optimizing your website will ensure that crawl bots single out your website as important, keep your website at the top of their crawl list and ultimately... 
by Jesse Ringer | Oct 4, 2021 | SEO Strategy
Mobile is the new standard for online search, but most people don’t realize how true that is. 33 million people own a smartphone in Canada and as of 2020 the number of mobile internet users in Canada was 29.83 million. The mobile user experience has stood at the... 
by Tania Cannarella | Sep 10, 2021 | Technical SEO
Although there are many moving parts to an SEO strategy, ensuring that your technical SEO checklist is ticked will help you create a solid foundation for your page and ensure that your site is optimized to be crawled and indexed. Google is now hyper focused on... 
by Jesse Ringer | Jun 5, 2020 | Content + Keywords
Infographics – Are They Worth It? Infographics have a unique knack for their ability to blend predominantly dry statistics with eye-catching visuals. This form of communication was super popular circa 2012, taking over both the digital landscape and Pinterest... 
by Jesse Ringer | Apr 22, 2020 | SEO
Discover the essentials of SEO and what you can do to optimize your website without having to sacrifice excessive time or budget.
