Why You Need to Evolve Your SEO Strategy Beyond the Basics in 2020
In the decade ahead, basic search engine optimization will not be enough to drive success. To evolve with the times will require new strategies and creative thinking.
The Complete App Store Optimization Guide
App store optimization techniques to boost downloads and drive conversions In 2017, there were 178 billion app downloads. That is a staggering number that is only projected to increase over time. As social media use shows some decline while app downloads...
How To Handle Your Website Security
A hacked website can take on many looks. It can be as seemingly meaningless as adding spam to your header code to sell shoes or it can be as nefarious as collecting user data as a way to steal someone’s identity. When it comes to website security, you can’t take...
Recapping Bill Slawski’s Reddit AMA (Ask Me Anything)
It was a month or so back in April of 2019 that Bill Slawski, Author at SEO By The Sea and Director of SEO Research at Go Fish Digital, first announced he would be doing an AMA (Ask Me Anything) on the TechSEO subreddit on June 3, 2019. Since then we’ve waited in...
Recapping Paul Shapiro’s Reddit AMA (Ask Me Anything)
On Monday, April 15, 2019, Technical SEO Specialist Paul Shapiro invited the SEO community for an AMA (Ask Me Anything) hosted on the subreddit /r/TechSEO. For those who may not be aware, Paul is Head of SEO at Catalyst, which is a Search and Social agency. During his...
A Better Way To Measure Your SEO
With any search optimization campaign, you probably focus on measuring your SEO effectiveness through monitoring keywords and their rankings. Showing up on the very first page of Google is seen as a “success” and nabbing that elusive top spot is deemed the ultimate...
The Art of Defining Your SEO Strategy
When it comes to SEO, defining the strategy is a hard concept to truly understand. It’s big, seemingly vague, and it can feel like the target is always moving. So it’s easy to understand why choosing the “right” strategy, or any strategy at that, for a website can get...
How To Optimize Visual Content For Search
Humans are a visual species. We can’t help but be drawn into eye-catching imagery. But, this visual characteristic isn’t very effective if you’re trying to rank in Google. If you’re looking to optimize visual content for search, you need to...