by method metric | Oct 25, 2024 | Method and Metric, SEO Strategy
When it comes to search engines, Google is the undisputed big kid on campus, boasting 80.52% of searches in North America. So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”). But don’t let the small numbers fool you, optimizing for Bing and DuckDuckGo needs to be part of your SEO strategy.
by method metric | Oct 3, 2023 | Content Writing, Conversion Rate Optimization, Method and Metric, SEO
You’re diligently launching new online campaigns, consistently writing engaging blog posts and sending out weekly newsletters. Yet, your sales figures remain stagnant. Writing new content that aligns with your brand voice and strategically placing CTAs... 
by method metric | Mar 30, 2023 | Method and Metric, SEO
Today, having an accessible website is not only important, but required, and for a good reason. Website accessibility guarantees a seamless experience for all visitors to your site regardless of their ability.
by Tania Cannarella | May 14, 2021 | Method and Metric
With a big a lot of marketing experience under her belt and an eagerness every day to dive deeper into the world of digital, Theo has happily joined our team with a solid background in marketing and a thirst for Canadian adventure! Originally from the UK, Theo has... 
by Tania Cannarella | Mar 26, 2021 | Method and Metric, Technical SEO
We would like to send a warm welcome to the newest member of our superhero SEO team, Peter Pilz. Peter, an Austrian-born SEO specialist, immigrated to Canada 6 years ago to live out his big Canadian dream of being surrounded by nature, the mountains, and “the... 
by Tania Cannarella | Mar 12, 2021 | Method and Metric, SEO, Technical SEO
The Canadian Hearing Society estimates that there are 31.5 million Canadian’s that are hearing impaired. That means that you could be losing one of every ten potential customers if your website isn’t optimized to include persons who are deaf or living with hearing... 
by method metric | May 6, 2020 | Method and Metric
We’ve been out of the office for over a month now, and through trial-and-error we’ve nailed down some strategies to help us be the most productive we can.
