On-Page SEO Vs. Off-Page SEO: What’s The Difference
Everyone wants to be at the top of search engine results. The higher you rank, the easier it is to attract new customers. But that is much easier said than done and requires a targeted SEO strategy. But before building your strategy, it is important to understand how...
SEO in 2022 : What to Expect
With a new year comes a new plan to take over the world. We’re all sitting in front of our screens, dreaming new dreams for the year, including new ways on how we’ll make our mark online. For a marketer and SEO, this also means re-visiting client strategies, finding...
Implement These 5 Methods to Optimize Your Mobile SEO Strategy
Smartphones are a part of everyday life. You are probably reading this on your phone right now. You also probably do a ton of research, planning, and life-managing on it too. Gone are the days of T9 and 2D video games; people are now working, recipe building,...
6 SEO Tools You Should Know About
Where would we be without our favourite SEO tools? Like a carpenter or a stonemason (are those still a thing?) search engine optimizers rely on a host of handy tools to complete our jobs. SEO isn’t an exact science, and there are innumerable ways to go about...
Data: Why More is Sometimes Worse
As the old saying goes, more is not always better. The same holds true for data. Find out how more data can negatively impact your analyses and strategic decision making.
Why You Need to Evolve Your SEO Strategy Beyond the Basics in 2020
In the decade ahead, basic search engine optimization will not be enough to drive success. To evolve with the times will require new strategies and creative thinking.
The Art of Defining Your SEO Strategy
When it comes to SEO, defining the strategy is a hard concept to truly understand. It’s big, seemingly vague, and it can feel like the target is always moving. So it’s easy to understand why choosing the “right” strategy, or any strategy at that, for a website can get...