SEO vs AI: Are Traditional SEO Signals Still Relevant?
Google’s AI-powered Search Generative Experience (SGE) and AI Overviews are transforming the way people interact with search results
AI Optimization (AIO): The Future of SEO
It’s not news that Artificial Intelligence (AI) is transforming how people search, shop, and interact online.
The Importance of Tracking Local SEO Performance
Now more than ever, it’s important to use every tool at our disposal for tracking SEO. With the importance of a strong digital presence, being online isn’t just an option anymore—it’s a necessity. If you’re not online or not properly positioned, you risk missing...
7 Shopify Edition Releases That I’m Excited About in 2023
Shopify recently released its latest list of product updates to help businesses build for the long term.
The Impact of Updating Old Blog Posts for SEO
From concept to editing to publishing, it can take over 8hrs complete one blog and that’s if you’re organized. Refreshing content not only takes significantly less time but with a few small adjustments, these old posts can be revived and used as a powerful tool in...
KPIs To Help Measure SEO Success
SEO success is defined by many moving parts, and although SEO is an umbrella term, we have the ability to measure a number of different areas to determine whether or not your marketing efforts are making waves. With your end goal in mind, there are some key...
Search Intent: Implicit VS Explicit
We’ve learned over the years that Google is laser-focused on user experience. With every update, Google continues to focus on providing the very best user experience possible. This makes sense as they want people to continue coming back! Google prioritizes simplicity...
SEO in 2022 : What to Expect
With a new year comes a new plan to take over the world. We’re all sitting in front of our screens, dreaming new dreams for the year, including new ways on how we’ll make our mark online. For a marketer and SEO, this also means re-visiting client strategies, finding...