by method metric | Oct 25, 2024 | Method and Metric, SEO Strategy
When it comes to search engines, Google is the undisputed big kid on campus, boasting 80.52% of searches in North America. So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”). But don’t let the small numbers fool you, optimizing for Bing and DuckDuckGo needs to be part of your SEO strategy.
by method metric | Oct 18, 2024 | SEO Strategy
On-Page SEO Vs. Off-Page SEO Everyone wants to be at the top of search engine results. According to a study by Backlinko, “On average, moving up 1 spot in the search results will increase CTR by 2.8%,” so it’s clear that the higher you rank, the easier it is to... 
by method metric | Sep 27, 2023 | Content Writing, SEO Strategy
We are frequently approached by businesses that publish weekly blog posts that aren’t driving search traffic. It’s frustrating; they are putting in the time, money, and effort, so why aren’t they seeing results? Blog writing without a content... 
by method metric | Jul 20, 2023 | SEO Strategy, SEO Tools, Technical SEO
The navigation of your website is undeniably one of its most important user interface (UI) features. It serves a dual purpose, enabling users to effortlessly find what they’re looking for while also facilitating the crawling process for search engines.
by method metric | Jun 30, 2023 | SEO, SEO Strategy
When it comes to the fundamental pieces of SEO, we often think of keywords, content, and links. But one component that is often overlooked is our site architecture.
by method metric | May 29, 2023 | Content + Keywords, Content Writing, SEO, SEO Strategy
Are you looking to enhance your business’s online visibility and drive more traffic to your website? Setting up and leveraging a hub and spoke content hub is a powerful strategy to boost your SEO efforts.
by method metric | Apr 27, 2023 | Conversion Rate Optimization, SEO, SEO Strategy
SEO and CRO are important for lead generation because when used together, they increase website visibility and engagement and help improve conversion rates, working simultaneously to generate more leads. How? By using a combination of strategies to create a... 
by Jesse Ringer | Feb 26, 2022 | SEO Strategy
We’ve learned over the years that Google is laser-focused on user experience. With every update, Google continues to focus on providing the very best user experience possible. This makes sense as they want people to continue coming back! Google prioritizes simplicity... 
by Tania Cannarella | Jan 27, 2022 | SEO Strategy
With a new year comes a new plan to take over the world. We’re all sitting in front of our screens, dreaming new dreams for the year, including new ways on how we’ll make our mark online. For a marketer and SEO, this also means re-visiting client strategies, finding... 