Why Alternative Search Engines Still Matter and How to Rank
When it comes to search engines, Google is the undisputed big kid on campus, boasting 80.52% of searches in North America. So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”). But don’t let the small numbers fool you, optimizing for Bing and DuckDuckGo needs to be part of your SEO strategy.
On-Page SEO Vs. Off-Page SEO
On-Page SEO Vs. Off-Page SEO Everyone wants to be at the top of search engine results. According to a study by Backlinko, “On average, moving up 1 spot in the search results will increase CTR by 2.8%,” so it’s clear that the higher you rank, the easier it is to...
What Is Keyword Cannibalization and How to Avoid It
What Is Keyword Cannibalization and How to Avoid It If you optimize multiple pages on your website for similar terms, your rankings could suffer from keyword cannibalization. As your site expands, different pages may start competing for the same keywords, diluting...
How Your CMS Impacts SEO
You launch your new site yourself using a CMS known for its user-friendly qualities—everything looks perfect. But months later, traffic is stagnant. In your attempt to get your site up and running, optimizing for search engines never made it to your to-do list. What...
How UX and SEO Affect Each Other
Although UX isn’t a direct ranking factor, it significantly impacts how users interact with your site. A well-designed website delivers a great experience, which aligns with Google’s objectives. Here’s an example. When you grab your phone to search for a raw dog...
Brand Loyalty Is Bullsh*t: How to Build Trust With SEO
Let’s be real—people aren’t loyal to brands; they’re loyal to their own values and needs. If a brand aligns with those values, great! But the moment it stops or a better option comes along, they’ll switch without a second thought. Google’s...
Mastering SEO: Jesse Ringer of Method and Metric Shares Insights on Software Spotlight
Mastering SEO: Jesse Ringer of Method and Metric Shares Insights on Software Spotlight In the ever-evolving world of digital marketing, search engine optimization (SEO) remains a pivotal strategy for businesses to thrive online. Recently, Jesse Ringer, the mastermind...