by method metric | Dec 1, 2018 | SEO
With any search optimization campaign, you probably focus on measuring its effectiveness through monitoring keywords and their rankings. Showing up on the very first page of Google is seen as a “success” and nabbing that elusive top spot is deemed the...
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by method metric | Nov 9, 2018 | Method and Metric
It’s always exciting when you make a new hire. For our new Junior Data Analyst position, we recruited recent UBC graduate Ken Lee. Here, he explains what he’s all about. So, Ken, tell us about yourself… I spent the first ten years of my life in...
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by method metric | Jul 20, 2018 | SEO
Do you feel adrift in the busy sea of content management systems (CMS)? Let us be your compass to sail you towards the right e-commerce CMS for your business! There are many e-commerce solutions available for entrepreneurs and business owners, but not all...
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by method metric | Jun 15, 2018 | SEO
How are you growing your business? Get ahead of the competition by using video in your marketing strategy and you could grow your business 49% faster than businesses who don’t use video. Here are 4 ways to optimize your video content for maximum conversions:...
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by method metric | May 15, 2018 | ASO
When it comes to selling an app online, there’s nothing more important than being able to measure the success of your campaign. And if you hire a reputable ASO agency to do the heavy lifting for you, you’ll need to ensure that you’re measuring the right...
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by method metric | Jan 5, 2018 | SEO
One of the main things that can really make a difference between apps that are a success and apps that aren’t (apart from an initial really good idea) is app store optimization (ASO). People are downloading and using apps at an increasing rate. A 2017 study...
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by method metric | Dec 22, 2017 | SEO Strategy
Search engine optimization (SEO) is one of the most effective, long-term marketing strategies available to a business. Okay, we’re slightly biased, but we truly believe that anyone from independent businesses to global empires can benefit their business by...
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by method metric | Jun 3, 2016 | SEO
Keyword cannibalization transpires when you cannibalize your own visibility for a keyword by having multiple pages on your website targeting the same one. Meaning, if you target the same keyword on more than one page throughout your website, Google will have...
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by method metric | May 19, 2016 | SEO
Here’s What We Know As of October 2015, Google has been using a machine-learning artificial intelligence system called RankBrain. The main driver for the use of this new algorithm has to do with the three billion searches a day that goes through their...
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