Why Alternative Search Engines Still Matter and How to Rank
When it comes to search engines, Google is the undisputed big kid on campus, boasting 80.52% of searches in North America. So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”). But don’t let the small numbers fool you, optimizing for Bing and DuckDuckGo needs to be part of your SEO strategy.
How to Perform a Content Audit of Your Website
This is part two of our content audit miniseries. You can read the first installment here: Why you should conduct a content audit Start with a detailed examination of your content A content audit is a perfect opportunity to look under the hood of your website and...
Why You Should Conduct A Content Audit
Content marketing is a practice that’s grown quickly over recent years. A survey of 500 US businesses found that 53% are actively using content in their overall marketing strategy. It doesn’t feel too long ago that the phrase “content is king” was so widely spoken...
The Power Of Search Intent + Long Tail Keywords
When an SEO agency is first hired for their services, on occasion the client will have a clear idea of particular keywords they would like to rank for in the SERPS. And many business owners are under the impression that terms with the highest search volume are the...
A Better Way To Measure Your SEO
With any search optimization campaign, you probably focus on measuring your SEO effectiveness through monitoring keywords and their rankings. Showing up on the very first page of Google is seen as a “success” and nabbing that elusive top spot is deemed the ultimate...
4 Questions to Ask When Choosing the Right E-commerce CMS
Do you feel adrift in the busy sea of content management systems (CMS)? Let us be your compass to sail you towards the right e-commerce CMS for your business! There are many e-commerce solutions available for entrepreneurs and business owners, but not all are treated...
ASO Metrics Guide: Measure What Matters
When it comes to selling an app online, there’s nothing more important than being able to measure the success of your campaign. And if you hire a reputable ASO agency to do the heavy lifting for you, you’ll need to ensure that you’re measuring the right metrics to...