Recapping Paul Shapiro’s Reddit AMA (Ask Me Anything)

Recapping Paul Shapiro’s Reddit AMA (Ask Me Anything)

On Monday, April 15, 2019, Technical SEO Specialist Paul Shapiro invited the SEO community for an AMA (Ask Me Anything) hosted on the subreddit /r/TechSEO. For those who may not be aware, Paul is Head of SEO at Catalyst, which is a Search and Social agency. During his...
Optimizing Your Google My Business Features

Optimizing Your Google My Business Features

What is Google My Business and Why You Should Use It Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. By enhancing your GMB listing with accurate and rich information, your...
The Power Of Search Intent + Long Tail Keywords

The Power Of Search Intent + Long Tail Keywords

When an SEO agency is first hired for their services, on occasion the client will have a clear idea of particular keywords they would like to rank for in the SERPS. And many business owners are under the impression that terms with the highest search volume are the...
A Better Way To Measure Your SEO

A Better Way To Measure Your SEO

With any search optimization campaign, you probably focus on measuring your SEO effectiveness through monitoring keywords and their rankings. Showing up on the very first page of Google is seen as a “success” and nabbing that elusive top spot is deemed the ultimate...
SEO and Empathy: Creating More Accessible Websites

SEO and Empathy: Creating More Accessible Websites

Empathy is the ability to understand and share the feelings of another, to imagine what he or she might be thinking or feeling. In today’s digital world, empathy is a severely underused (if not completely unused) life skill. It’s something that we are taught at a...