by Brandon Krogel | Apr 18, 2019 | SEO
On Monday, April 15, 2019, Technical SEO Specialist Paul Shapiro invited the SEO community for an AMA (Ask Me Anything) hosted on the subreddit /r/TechSEO. For those who may not be aware, Paul is Head of SEO at Catalyst, which is a Search and Social agency....
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by method metric | Dec 1, 2018 | SEO
With any search optimization campaign, you probably focus on measuring its effectiveness through monitoring keywords and their rankings. Showing up on the very first page of Google is seen as a “success” and nabbing that elusive top spot is deemed the...
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by method metric | Nov 9, 2018 | Method and Metric
It’s always exciting when you make a new hire. For our new Junior Data Analyst position, we recruited recent UBC graduate Ken Lee. Here, he explains what he’s all about. So, Ken, tell us about yourself… I spent the first ten years of my life in...
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by method metric | Dec 22, 2017 | SEO Strategy
Search engine optimization (SEO) is one of the most effective, long-term marketing strategies available to a business. Okay, we’re slightly biased, but we truly believe that anyone from independent businesses to global empires can benefit their business by...
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by Jesse Ringer | Oct 11, 2016 | Digital Marketing, HTML
We’re often asked to help optimize a new website after it has gone live and hasn’t brought in the hoards of new customers it was meant to. When meeting with prospective clients in this situation the same problems keep coming up. There are a ton...
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by method metric | Jun 3, 2016 | SEO
Keyword cannibalization transpires when you cannibalize your own visibility for a keyword by having multiple pages on your website targeting the same one. Meaning, if you target the same keyword on more than one page throughout your website, Google will have...
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by Jesse Ringer | May 13, 2016 | SEO
As your business grows and evolves your once-perfect domain name begins to lose its appeal. You feel that your domain doesn’t reflect the new branding efforts you’ve put in or the direction or name of your business has changed. You’re...
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by Jesse Ringer | Mar 10, 2016 | SEO Tools
As an SEO agency, we’re always looking for ways to improve the way we audit and optimize a website. The Screaming Frog SEO Spider is definitely one of those tools that we use on a daily basis. If you are an SEO master or keen to optimize your own...
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by method metric | Dec 7, 2015 | UX and SEO
Search engines have been increasingly emphasizing UX, stating that traditional SEO strategies are a simply supporting role. For years we have ignored Google’s philosphy while trying to impress Google by designing websites to appeal to search bots...
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