SEO in 2022 : What to Expect

SEO in 2022 : What to Expect

With a new year comes a new plan to take over the world. We’re all sitting in front of our screens, dreaming new dreams for the year, including new ways on how we’ll make our mark online. For a marketer and SEO, this also means re-visiting client strategies, finding...
Tips for Better Crawl Rate Optimization

Tips for Better Crawl Rate Optimization

Having your website crawled is an important step in the planning process, but when you have many pages to crawl, optimizing your website will ensure that crawl bots single out your website as important, keep your website at the top of their crawl list and ultimately...
Recapping Paul Shapiro’s Reddit AMA (Ask Me Anything)

Recapping Paul Shapiro’s Reddit AMA (Ask Me Anything)

On Monday, April 15, 2019, Technical SEO Specialist Paul Shapiro invited the SEO community for an AMA (Ask Me Anything) hosted on the subreddit /r/TechSEO. For those who may not be aware, Paul is Head of SEO at Catalyst, which is a Search and Social agency. During his...
A Better Way To Measure Your SEO

A Better Way To Measure Your SEO

With any search optimization campaign, you probably focus on measuring your SEO effectiveness through monitoring keywords and their rankings. Showing up on the very first page of Google is seen as a “success” and nabbing that elusive top spot is deemed the ultimate...