About Our Search Marketing Agency
Making digital marketing more human since 2017.
Method and Metric is a 2SLGBTQ+- led search marketing agency with a diverse team background spanning Canada, Mexico, Chile, and the UK. We work with B2B, SaaS, and eCommerce brands to improve search visibility, earn qualified traffic, and grow revenue you can trace back to the work.
The Power of Method + Metric
2017
year founded.
10k
completed audits.
100+
clients served.
40k
keywords tracked.
How We Work
We work as strategic partners rather than task-takers. That means we are looking at how search fits your whole business, not just how a page ranks. Big-picture first, then the tactics that serve it.
Our approach has always been to treat every project like a campsite and leave it better than we found it. When an engagement ends, your documentation is current, your tracking is clean, and your team knows why every decision was made.
Three things we believe, and act on:
- Trust is more valuable than attention. We would rather tell you a tactic will not work than sell you the hours.
- You should be able to check our work. Every recommendation comes with the reasoning and the data behind it, not just the instruction.
- Helping beats hustling. No pressure calls, no manufactured urgency.
Why SEO Takes Time
Part of it is mechanical. When we optimize a page for keywords you are already surfacing for, the change does not take effect when we publish it. Google has to recrawl the page, reindex it, and reassess where it belongs for those queries. That is a queue we do not control.
The larger part is that rankings are relative. To move up, something else has to move down, and Google needs evidence that the change is warranted. That evidence accumulates: how people interact with the page, what other sites reference it, whether the improvement holds. None of that is available on day one.
So the work compounds rather than switches on. Early months build the foundation that later months earn from.
What we can promise is that you will always know which stage you are in and what it is doing.
Our Team of Nerds
Jesse Ringer
Founder
For over 10 years, Jesse has helped business owners, entrepreneurs, and marketing teams build winning SEO strategies for their organizations. He works to uncover the formula that will generate more website traffic and, more importantly, more revenue.
Dani Lui
SEO Analyst
Gerardo Escalante
SEO Analyst
With five years of experience in SEO, analytics, and content strategy, Gerardo has worked across Canada, Mexico, and the US, improving search visibility and boosting traffic for clients. He is driven by a curiosity for new and evolving technologies, applying them to deliver results.
Adrian Lee
Digital Marketing Coordinator
After graduating Douglas College in 2025, Adrian started his career in SEO at Method and Metric. He has a tenacious attitude to problem solving and brings a fresh perspective to the evolving SEO environment. Adrian is passionate about AI and the impact it has been making in SEO.
Tania Cannarella
Marketing Communication Specialist
Tania has an interest in creating content and establishing connections between a brand’s primary purpose and its audience. Focused on building visual branding assets and telling stories that share a brand’s message with its target market both online and through traditional marketing methods.
Aman Verma
Project Manager
With 8 years of experience in digital marketing spanning SMBs and agencies across Canada, Aman brings a versatile, hands-on approach to every account he manages. He takes pride in being a strategic thinker on behalf of his clients, comfortable wearing whatever hat a project needs to keep things running smoothly.
What We Do, and What We Don’t
We do search. Search engine optimization (SEO), AI search optimization, conversion rate optimization (CRO), paid search, and the analytics underneath all of it.
We do not do social media management, development work, or user experience (UX) design. Those are real disciplines and we would rather point you to someone good at them than sell you our second-best. When a project needs them, we work alongside your team or your other partners.
Staying narrow is how we stay good at the part you hired us for.
We Partner with Amazing Companies
We have worked with enterprise brands, funded SaaS companies, and independent retailers. Same discipline, different scales.
Search Is Changing, and So Is the Work
People do not only search on Google anymore. They ask ChatGPT, Perplexity, Gemini, and Copilot, and those tools answer without sending a click.
That changes what optimization means. We audit how large language models (LLMs) describe your brand, where AI Overviews (AIO) are absorbing your traffic, and whether your site gives generative search engines something accurate to work with.
You will see this work sold under new names: generative engine optimization (GEO), answer engine optimization (AEO), large language model optimization (LLMO). The acronyms are new. The discipline is not. What changed is the machine reading it and where the answer gets shown.
Our Commitment to Social Impact
Our commitment to creating a positive impact extends beyond our business operations. We are deeply invested in bringing people together to raise awareness on critical issues affecting our community and beyond. Through a series of carefully curated events, we aim to enlighten, engage, and inspire action towards inclusivity, education, and environmental sustainability.
Raising Awareness
At Method & Metric, we host events that spotlight vital issues—focusing on inclusivity, education, and environmental sustainability. Our gatherings are platforms for dialogue and learning, driving community engagement and action.
Local Charitable Support
Proceeds from our events go directly to Vancouver-based charities, making a tangible difference locally. We’re committed to uplifting our community by backing organizations that align with our core values.
Results Matter
Our clients have done some pretty cool things. We’re proud of the work we’ve done together and are grateful for the opportunity to collaborate.
Case Study: HeroX
A Saas company and crowdsourcing platform that connects everyday problem solvers to bring innovative thinking to the world. Our teams worked together for a year and saw incredible growth in both organic traffic and goal completions.
Case Study: Fitness Experience
This E-commerce and brick-and-mortar hybrid business that carries the largest selection of premier fitness equipment in Western Canada. After working together for a year, we saw an increase in organic traffic on both web and mobile.
Strategic Partnerships
We pride ourselves on our deep understanding of some of the world’s biggest platforms. And we have the certifications to prove it.
