Increased online orders by 36% in two months
Fitness Experience is an e-commerce and brick-and-mortar hybrid business that sells fitness equipment in Western Canada. In November 2018 the company partnered with Method + Metric with the goal of increasing e-commerce revenue, improving search visibility and click-through-rate (CTR). This project was strictly B2C and did not include their commercial site.
2 months into the project and this is what we saw…
Aesthetically, Fitness Experiences website was designed well, but behind the scenes we saw a different story:
- Insecure internal and external links throughout the site
- A poor digital presence that failed to target keywords
- Duplicate content on multiple pages
- Low organic visibility compared to competitors
Method + Metric got to work focusing on these critical areas:
• Optimized existing content for target keywords based on competitor analysis and rankings
• Conversion optimization plan to ensure increased search engine traffic converted into website purchases
“The team at Method and Metric have completely changed my business. When I started using their SEO services, I was a solo practitioner and also somewhat skeptical about spending the money on a service that I wasn’t sure would work. Fast forward to three years of working with the Method and Metric team- I have grown my service-based business to about 4x the size which is above and beyond. The Method and Metric team were absolutely instrumental in my practices’ growth. I highly recommend them to anyone who is interested in their services. They are pleasant, communicative, and professional, which is always appreciated.”
Meghan Gelmon, Owner at Sana Counseling
Why Method and Metric?
We offer holistic solutions that work for you and obsess over the right search queries so you reach the most relevant people. Because SEO isn’t just about numbers- it’s about connecting you with the people who can most benefit from your work. Ultimately, we make SEO human.