SEO and Empathy: Creating More Accessible Websites

SEO and Empathy: Creating More Accessible Websites

Empathy is the ability to understand and share the feelings of another, to imagine what he or she might be thinking or feeling. In today’s digital world, empathy is a severely underused (if not completely unused) life skill. It’s something that we are taught at a...
How to know whether your ASO is working

How to know whether your ASO is working

One of the main things that can really make a difference between apps that are a success and apps that aren’t (apart from an initial really good idea) is app store optimization (ASO). People are downloading and using apps at an increasing rate. A 2017 study found that...
How To Future Proof Your Website

How To Future Proof Your Website

Life on the internet moves pretty quickly. Viral videos, memes, news… we’re in the age of fleeting interest. The same can be said about your website. Trends come and go in the blink of an eye. What was en vogue a couple of years ago, would get...
How To Optimize Visual Content For Search

How To Optimize Visual Content For Search

Humans are a visual species. We can’t help but be drawn into eye-catching imagery. But, this visual characteristic isn’t very effective if you’re trying to rank in Google. If you’re looking to optimize visual content for search, you need to...
The Value Behind Long-Tail Keywords

The Value Behind Long-Tail Keywords

Here’s What We Know As of October 2015, Google has been using a machine-learning artificial intelligence system called RankBrain. The main driver for the use of this new algorithm has to do with the three billion searches a day that goes through their...