by Jesse Ringer | May 28, 2021 | SEO Strategy
In our last post “What is Click-Through Rate and How to Improve it For Paid Search” we covered all of the ins and outs of click-through rate. What it is, why it matters to SEO, and how you can improve your click-through rate in paid ads but where does CTR matter in...
by Jesse Ringer | May 24, 2021 | Ecommerce
If you’ve been analyzing your data and have noticed recent drops in your click-through rate, you’re probably wondering why. Click-through rate is an important metric when measuring the success of your call to action button, or online campaign. Firstly, what is a...
by Jesse Ringer | May 14, 2021 | Method and Metric
With a big a lot of marketing experience under her belt and an eagerness every day to dive deeper into the world of digital, Theo has happily joined our team with a solid background in marketing and a thirst for Canadian adventure! Originally from the UK, Theo has...
by Jesse Ringer | Apr 16, 2021 | Local SEO
Google My Business has introduced an abundance of free tools to help small-medium-sized businesses get more eyes on their services and products. GMB products are one of these tools and allow SMB to showcase their products right on the Google search engine result page...
by Jesse Ringer | Apr 9, 2021 | SEO Tools
SEO tools take out the tedious work of sifting through data for information on our analytics. They allow you to see where there are gaps in your website, determine what part of your marketing strategy is working and help you identify areas of improvement. The best SEO...
by Jesse Ringer | Apr 2, 2021 | Analytics
A common mistake made by most business owners is being too intimidated to use Google Analytics because they believe it is too complicated to use. Don’t be scared! Learning the system is ‘surprisingly’ easy and user-friendly and easier to set up than...
by Jesse Ringer | Mar 26, 2021 | Method and Metric, Technical SEO
We would like to send a warm welcome to the newest member of our superhero SEO team, Peter Pilz. Peter, an Austrian-born SEO specialist, immigrated to Canada 6 years ago to live out his big Canadian dream of being surrounded by nature, the mountains, and “the...
by Jesse Ringer | Mar 19, 2021 | Content + Keywords
In a digital world, where writing content is becoming more in demand every day, there are a handful of skills that every great SEO content writer should have. It’s not enough in today’s climate to just be a great writer, you’ll also need to understand your audience...
by Jesse Ringer | Mar 12, 2021 | Method and Metric, SEO, Technical SEO
The Canadian Hearing Society estimates that there are 31.5 million Canadian’s that are hearing impaired. That means that you could be losing one of every ten potential customers if your website isn’t optimized to include persons who are deaf or living with hearing...
