Google Index Reports: Our Comprehensive Guide to Understanding site errors
Easily understand the way Google Indexes and resolve site indexing errors.
Interpreting PageSpeed Insights (2020)
Want people to find your website on Google? Make sure it loads fast. Over the years, Google has placed an increasing amount of weight on page speed as a ranking factor. This means that slow load times can decrease the search visibility of your website on the...
Bounce Rate Doesn’t Matter – And 3 Other Useless Metrics
In our last post, we wrote that when it comes to data, more isn’t always better. Not all data is created equal. The same can be said about metrics – not all metrics are created equal. Being able to point out these misleading metrics and learning how to read what the...
Data: Why More is Sometimes Worse
As the old saying goes, more is not always better. The same holds true for data. Find out how more data can negatively impact your analyses and strategic decision making.